Job Description

Position Title: Vice President, Planning Director

Name of Employer: Daniel J. Edelman Inc.

Job Location: 250 Hudson St, New York City, NY, 10013

Salary: $118,604-$128,604 per year

Hours: Monday - Friday, 8:00 am to 5:00 pm \

Job Duties:

• Lead team execution of first party audience research, such as focus groups, surveys, and ethnographies.
• Oversee team development of products such as customer journeys, audience, segmentation, and audience messaging, all which require quantitative testing via surveys, working with third- party vendors, and using digital research tools such a MRI, Simmons, and social listening.
• Responsible for overseeing the creation and publishing of research or though leadership to be shared with current and prospective clients.
• Act as liaison with clients other marking public relations and advertising agencies to ensure consistency in messaging and branding
• Conducting secondary research that illuminates trends among audiences, in culture and within industries and sectors.
• Coordinating and supporting primary research via strategy workshops and in-depth interviews.
• Supporting the development of insightful briefs that help our creative and editorial teams bring ideas to life.
• Supporting the writing of thoughtful strategic upfronts that set the foundation for how we sell in our creative ideas within the context of a deck.
• Developing audience personas using a mix of qualitative and quantitative data.
• Mapping the media habits and preferences of target audiences to provide strategic guidance on paid media and advertising plans.
• Performing multi-channel brand and competitive audits to determine white space for positioning.
• Helping to advance our team\'s reputation by supporting the development of thought leadership and trend watching.

Required Minimum Position Qualifications:

• Bachelor\'s degree in Business, Advertising, Marketing, Public Relations, Journalism, Communications or related field of study and Five (5) Years of experience in the job offered or related occupation.

Position also requires demonstrated experience in the following:

• Strategic account planning
• Working with clients across a variety of industries / verticals / categories
• Ability to easily develop an understanding of the client\'s business environment and strategy
• Performing competitive analysis and identifying gaps and opportunities in the marketplace
• GWI, Brandwatch and Mintel,
• Google Analytics and GFKMRI
• Forrester

\

$118,604 - $128,604 a year

An employee\'s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH\'s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits. \

To Apply: Submit Resume to: . Ref Job Title: Vice President, Planning Director

#LI-CG

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age\'s 2019 A-List; the Holmes Report\'s 2018 Global Digital Agency of the Year; and, five times, Glassdoor\'s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).

For more information please visit:

Click to view a short video about life at Edelman.

Employees must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof of vaccination before start date. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.

Edelman is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.

Daniel J. Edelman Holdings