Job Description

Eaton\xe2\x80\x99s Electrical division is currently seeking a Product Marketing Specialist. This positon can be based Remote within the United States.
The expected annual salary range for this role is $62,225 - $91,300 a year. Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.

What you\xe2\x80\x99ll do:

The marketing communications specialist works to tell the story of the CPDI division and make it easy to understand why a customer should choose to do business with Eaton. Through collaborating with internal stakeholders and SME (product managers, marketing team members, sales) and external partners (channel partners, vendors), this person will learn about our products, how they work together and how they can help solve problems. Using that knowledge they will begin to tell the story of CPDI\'s full portfolio of products and services through content they produce across a variety of mediums and platforms. One platform for producing content is our website, where we mine data to make the best metrics-based decisions with the goal of improving our digital ecosystem and user engagement.
Position Overview:

• Project manage the planning and execution of market vertical campaigns (audience personas, content planning, text and graphical content development, distribution and communication plans) for North America while also driving alignment with regional marketing teams in LATAM, EMEA and APAC regions
• Develop audience-focused and market-based messaging and content with an emphasis on search engine optimization, social media and an enhanced digital experience
• Support product launches to ensure messaging alignment and integration of new products into existing content
• Mine industry publications, websites and social media for creative content and promotional opportunities
• Contribute to event planning and execution
• Be creative, proactive and innovative in finding new ways to reach target audiences
• Be willing to take ownership of projects and define your own objectives

Qualifications:

Basic Qualifications:

• 
  Bachelor\'s Degree from an accredited institution
• Minimum of 3 years of experience in Marketing Communications, project management or business communications
• Minimum six (6) months of long form content creation experience (creating web content, website pages, brochures, articles, etc)
• Minimum six (6) months writing content for SEO
• Must be able to work in the United States without corporate sponsorship now and within the future

We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant\'s race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. Eaton considers qualified applicants regardless of criminal histories, consistent with local laws. To request a disability-related reasonable accommodation to assist you in your job search, application or interview process, please call us at 1-800-836-6345 to discuss your specific need. Only accommodation requests will be accepted by this phone number. We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.