Job Description

Description

GENERAL PURPOSE: The Marketing Specialist will be responsible for executing effective marketing strategies, campaign development, analyzing the effectiveness of each campaign & developing potential markets. The successful candidate will play an integral role in building & engaging the Pulse customer base, & creating effective strategies to promote the long-term growth of our utility. The Marketing Specialist works with the Communications and Marketing manager and marketing team to provide strategy, execution & reporting for marketing initiatives in order to attract & retain broadband utility customers. This position is also responsible for identifying customers & services, developing relationships, & facilitating customer engagement. The salary range is $53,300.00- $82,700.00 per year, hiring range $53,300.00 - $68,000.00 depending on qualifications and experience. Position will close to applicants on: Wednesday, 4/26/23 at 12:00 P.M. M.S.T. The Customer Relations team seeks a creative and collaborate professional who is passionate about building relationships, coordinating community events, and has exceptional storytelling experience. Must be resourceful, innovative and maintain an enthusiastic and positive attitude. Our core values of teamwork, ethics and excellence are fundamental to everything we do and we\xe2\x80\x99re honored to be recognized with awards for our success by organizations both globally and locally. Our dynamic and fun team promotes work-life balance, celebrates success, and is committed to serving our Loveland community. Please Include a Resume and Cover Letter with application. Working at Loveland ESSENTIAL JOB FUNCTIONS:

• Develops and executes marketing initiatives to appeal to target audience using appropriate channels such as email, social media and traditional media.

• Develops, implements and maintains municipal fiber division strategic marketing plan.

• Conducts market research on Pulse products as well as competitor products to determine target audiences for Pulse services.

• Recommends new product, services, and packaging development based on market research and benchmarking.
• Collects data on market competitors, including price points, product sales and sales campaigns, as well as marketing and distribution methods.
• Gathers and analyzes information on customer needs and preferences ,buying habits, as well as demographic information with the goal of identifying potential markets for sales.

• Analyzes data to determine campaign efficiency and assess the ROI on various marketing strategies.
• Develops and communicates marketing plans, campaign results and prepares project recommendations to senior management team.

• Develops and maintains strong network with regional media outlets through frequent interaction and promotional requests.
• Collaborates with leadership to develop customer retention and sales strategies to achieve budgeted results.

• Coordinates effective distribution of marketing materials.
• Composes and proofreads copy.
• Develops and manages the production of promotional material.
• Develop positioning recommendations
• Attends meetings in various locations within the demographic area

OTHER JOB FUNCTIONS:

• Forecasts and tracks trends in marketing and sales, monitors industry statistics and follows trends in trade literature.
• Researches and produces reports analyzing trends and offering insight in an area of specialization.

• Make public presentations to customer groups, community groups, city officials, and others.

• Monitors brand performance.

• Elevates the organization\xe2\x80\x99s awareness of marketing activities through internal city marketing.

• Manages all aspects of the creative process ensuring that messaging and branding elements are fully integrated across all communication channels.
• Works closely with the sales team on program development and implementation.
• Represents department in community business, economic and civic organizations.

• Assists with product and customer service training as well as potential roll-out incentives.

• Represents the City in interdepartmental, interagency, community and professional meetings as required.
• Develops and implements strategies to retain broadband customers in a competitive environment.
• Completes special projects, serves on committees.

JOB QUALIFICATIONS: Knowledge, skills and abilities:

• Excellent writing, editing (photo/video/text), presentation and communication skills.
• Excellent customer service and phone skills.
• Experience with planning events.
• Knowledge of website and social analytics tools.
• Creative and innovative thinker, tech-savvy with Microsoft Office Suite, Adobe Illustrator, InDesign, Photoshop, HTML, content management systems, and any software commonly used for creating marketing material and social content.
• Must possess sound decision-making skills, sound knowledge of products, and the ability to understand the design and development of product marketing
• Knowledge of competitive offerings to Pulse products and services.
• Experience using a variation of popular social media platforms
• Direct mail expertise
• Establish and maintain effective working relationships with other City employees, representatives of other agencies and organizations, other City departments, and members of the community

Core Competencies: Accountability, Integrity, Transparency & Honoring the Public Trust, Collaboration, Innovation, Safety, Excellent Service with Courtesy and Kindness
Job specific competencies: Cooperation, Attention to Detail, Technical Knowledge, Problem Solving, Responsiveness
Education and/or experience: Bachelor\xe2\x80\x99s degree in Communications, Marketing, Advertising, Business, News Media, Public Relations or a related field. Minimum one (1) year of progressively responsible, professional experience in a marketing role with emphasis in customer service, or an equivalent combination of education and experience.
Licensure and/or certifications: Valid Driver\xe2\x80\x99s license.
Material and equipment directly used: Standard office equipment including, but not limited to, personal computer, camera, and associated hardware and standard and industry software, telephone, cellular phone, copier, calculator, and printer.
Working conditions and physical requirements: Work hours may vary to occasional weekends or evenings attending special events and/or meetings Work is performed in an office environment, but can involve field work. May require reaching, bending, kneeling, sitting for extended periods of time, and repetitive keyboard motion. Light physical effort required by moving and positioning objects up to twenty (20) pounds occasionally and/or up to ten (10) pounds frequently. Some travel required. This job description is not designed to contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. With over 300 days of sunshine, and just 30 miles from Rocky Mountain National Park in the heart of northern Colorado, Loveland is an ideal community for anyone to call home. Known as the Sweetheart City, this vibrant cultural hub is home to nearly 500 sculptures and public art installations, the world-famous Valentine Remail Program, and picturesque views of the Rocky Mountains. The community is bustling with a thriving arts, brewery, foodie and shopping scene. Enjoy headliner concert and theatre productions, professional hockey events, endless community recreation and open space opportunities, art and sculpture shows, and several local festivals. Loveland also boasts an award-winning golf course and an inclusive library and community center. Loveland, Colorado has EVERYTHING YOU LOVE!
In 2020, Loveland was the only Colorado City to win the Governor\xe2\x80\x99s Award for Downtown Excellence, is the top residential recycling City in the state for 4 consecutive years and has been ranked as one of the top places to live, work and raise a family in the U.S. and as one of the Most Idyllic Picturesque towns in America.
Apply today to join more than 800 employees who work to meet the core values of: Accountability & Integrity, Transparency & Honoring the Public Trust, Collaboration, Innovation, Safety, Excellent Service with Courtesy and Kindness. The City of Loveland is a diverse and welcoming community organization and our employees enjoy a competitive benefits program, various opportunities for growth and development, and an exceptional work-life balance. A vibrant community, surrounded by natural beauty, where you belong! Benefit Eligible Benefits Package Includes:

• Two (2) medical plans, Dental, Vision (for self/ spouse/ children)
• Employee Health & Wellness Center (self/family)
• Paid vacation, holidays, and medical leave
• Flexible spending including Dependent Care
• Life Insurance, AD&D, Short-term and Long-term disability, and voluntary Critical Illness Coverage
• Retirement 401a, 457, Roth (pre-& post tax) and company match
• Comprehensive Employee Assistance Program
• Voluntary 529 College Invest program
• Personal and Professional Development opportunities
• Discounted recreation passes
• Employee recognition program
• Exceptional work-life balance
• Market based pay & regular performance reviews
• Local Government employment is eligible for Public Loan Forgiveness Program

Reasonable accommodations will be made to enable qualified individuals with disabilities to perform the essential functions.
The City of Loveland provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, disability, genetic information, age, or any other status protected under federal, state, and/or local law.
A driving record and criminal history background check will be obtained pre-employment.

Qualifications

Education


Preferred



Some college or better in Marketing or related field.

Experience

Required


1 year: Progressively responsible professional experience in a marketing role with an emphasis in customer service.