Job Description

Job description This is a remote role with periodic on-site meetings. Infinity Concepts, based in Export, PA, is America\'s premier brand communications agency focused on reaching the Christian community. Our clients are businesses, ministries, churches, and non-profits who want to effectively communicate to Christians across America. We provide a broad spectrum of services including consulting, public relations, fundraising counsel, creative, digital media, traditional media, and more. We currently have an opportunity for the right individual to join our talented team of professionals. General Responsibilities: The Digital Campaign Specialist is responsible for executing and managing successful programmatic and digital campaigns for the agency and its clients. The Digital Campaign Specialist provides insight into the development of strategic marketing campaigns and assists with the selection of the media platforms and target audiences required to achieve the client objectives. The Digital Campaign Specialist with Client Success Managers to ensure client goals are clearly articulated the appropriate resources have been allocated. Duties:

• Identify target audiences and understand their behavior and habits
• Execute and manage paid campaigns for multiple clients across digital ad platforms such as Google Ads, Facebook Business Ads Manager, LinkedIn Ads, Google Display Network (GDN), Display & Video 360, Twitter Ads, and Microsoft Advertising/Bing Ads
• Implement, test, and QA third-party tags and pixels prior to launch (Meta Pixel, Google Tag Manager, Floodlight tags, etc.)
• Optimize digital campaigns to generate the best possible ROI
• Troubleshoot tracking-related issues, analytics reporting/delivery discrepancies, and implementation
• Generate paid digital and social performance reports along with actionable insights
• Participate in regular brainstorming and strategy sessions
• Assist in executing media buys as needed, including researching potential buys, negotiating buys, and finalizing buys as authorized by clients
• Traffic digital assets for campaigns
• Monitor digital media opportunities for clients
• Assist in building and scheduling HTML emails, as necessary
• Keep abreast of current industry trends, and research current industry products
• Perform other reasonable tasks relating to the mission of Infinity Concepts as assigned

Qualifications:

• Bachelor\xe2\x80\x99s Degree in Marketing, Communications, or Broadcasting
• At least three (3) years of experience in paid digital advertising and ad ops
• Knowledge of the Bible and the contemporary Christian church
• Ability to offer and implement creative problem-solving strategies
• Strong computer proficiency in MS Office (Word, Excel, and PowerPoint)
• Experience in paid social, display, and digital marketing platforms (Google Ads, Facebook Business Ads Manager, LinkedIn Ads, Google Display Network (GDN), Display & Video 360, Twitter Ads, and Microsoft Advertising/Bing Ads).
• Experience with HTML, WordPress, and Google Analytics is preferred
• Knowledge of social media page management and best practices
• Excellent organizational skills and attention to detail
• Ability to handle multiple tasks, work under pressure, and meet deadlines
• Ability to analyze and define the most appropriate audiences for campaigns
• Excellent verbal and written communication skills

Job Type: Full-time Pay: $47,000.00 - $55,000.00 per year Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Google Analytics: 1 year (Preferred)
• Facebook Advertising: 1 year (Preferred)

Work Location: Remote

• Health insurance