Who are we? At Traditional Medicinals, our social mission is to empower our community to utilize plant medicines for their wellness needs and inspire conscious-consuming habits honoring people and the planet. This position will play an integral role in supporting our business objectives of growing our botanical wellness product portfolio via brand education, product education and social commerce support, as well as living our Purpose by providing herbal education, and communicating our efforts to positively impact people and planet.
What will you be doing? The Social Media Specialist will own our entire organic social media experience from strategy to execution and will be an impactful voice on paid activity including social advertising and influencer programs. They will establish and implement social media strategy and direct & personally develop creative content that achieves targeted goals. They will be the face and voice of the brand, bringing to life the \xe2\x80\x9cHerbalist Next Door\xe2\x80\x9d and embodying the spirit of health and wellness via creative copywriting and visual content. This person should be comfortable tracking and analyzing performance as well and working with the Community Care team to foster positive community engagement, leverage UGC and utilize social listening tools to follow real-time content trends, respond to current events and cultural moments, and deliver key business insights to the greater organization. Essential Functions
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