Vp Marketing Coordinator
La Crosse, WI, United States
Job Description
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Description: POSITION SUMMARY: The VP \xe2\x80\x93 Marketing Coordinator is responsible for the coordination of all marketing and social media and networking activities of the Bank; ensures marketing activities are in compliance with state and federal regulations; develops various marketing concepts, objectives, materials, advertisements, programs, press releases, and other special events approved by Senior Management. The VP - Marketing Coordinator is also responsible for being the primary contact of public relations and media contacts, advertising, and certain business development activities that promote the spirit, philosophy, dedication, and general direction of the Bank. PRIMARY RESPONSIBILITIES: The following duties are primarily performed and which are essential for this position. Employees are expected to be able to perform each of these job duties satisfactorily and successfully to be qualified for the position.To perform this job successfully, an individual must be able to perform each duty satisfactorily. Other duties may be required and assigned.
- Coordinates all marketing and social media and networking activities outlined in the Bank\xe2\x80\x99s annual Marketing Plan and Program.
- Develops and implements marketing and advertising programs to ensure market awareness of the products and services available to new and existing customers.
- Develops, implements, maintains and monitors the results of the Bank\xe2\x80\x99s social media and networking sites, concepts, objectives, materials, advertisements, programs, press releases and other special events as directed.
- Works with Senior Management to promote current lending and deposit programs and promotions of various capacities.
- Works with branch staff to increase visibility in target market areas for the purpose of enhancing its image and developing new business.
- Develops a broad marketing concept; directs market research projects; recommends methods for developing existing markets and opening new ones for customer services.
- Performs duties as the Bank\xe2\x80\x99s primary contact for public, community, media, advertising agency and related vendor relations.
- Develops and coordinates advertising and promotional programs based on need, feasibility and types required to increase profits.
- Keeps informed of competitive situations and of new, successful ideas and methods in the marketing and public relations field.
- Represents the Bank at various community, business, and educational functions to foster an awareness of the Bank\xe2\x80\x99s services.
- Coordinates; and organizes special promotions and events; works in conjunction with the Human Resources Department in regards to planning social Bank functions or special events.
- Develops, implements and maintains any related Bank policies, procedures and processes to ensure compliance with the Bank\xe2\x80\x99s Marketing Plan and Program requirements.
- Manages the Bank\xe2\x80\x99s brand identity program, including signs, stationery, literature, posters, and all other visual elements of the Bank\xe2\x80\x99s marketing activities.
- Participates in the creation and development of advertising copy for displays, newspapers, radio, television, and social media and networking; assists in decisions involving layout, scheduling, and vendor choices.
- Assumes responsibility for special projects; gathers data and prepares reports for Senior Management, audits and other personnel.
- Treats people with respect; keeps commitments; Inspires the trust of others; works ethically and with integrity; upholds organizational values; accepts responsibility for own actions.
- Assures compliance with all Bank policies, procedures and processes, and all applicable state and federal banking laws, rules and regulations; adheres to Bank Secrecy Act (BSA) responsibilities that are specific to the position.
- Completes administrative tasks correctly and on time; supports the Bank\xe2\x80\x99s goals and values; benefits the Bank through outside activities
- Performs other duties as assigned.
- Bachelor\xe2\x80\x99s degree in Marketing, Business Administration or related field.
- Note: Five (5) years of directly related experience may be considered in lieu of the Bachelor\xe2\x80\x99s degree.
- Two (2) years of experience in marketing and a community relations management role.
- Ability to travel to various branch locations.
- Must successfully pass criminal background check.
- Must successfully pass credit background check.
- Experience in Social Media advertising and management
- Graphic Design experience
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Job Detail
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Job IdJD4255222
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationLa Crosse, WI, United States
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EducationNot mentioned