Job Description

Let\'s Grow Together

Our mission is to live our "at your side" promise and simplify and enrich the lives of our customers, employees, and communities. "At your side" is more than a slogan to us; it\'s the purpose we do our best to fulfill every day. With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next. We\'re committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education. Our people have always leveraged their unique perspectives to keep us on the right track for a lasting future. If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we\'ll be "at your side" every step of the way.

As the Sr. Product Marketing Manager, you\'ll be a dedicated business leader who demonstrates a true "growth hack" spirit in order to shape the future of Brother International\'s Refresh EZ Print Subscription Service. In this role, you\'ll be driving consumer acquisition and growth initiatives for the program with influence on the full customer journey largely focused on subscriber acquisition-related strategies and tactics. Through collaboration with the Sr. Director of Marketing, Subscription Services & Consumables Marketing, you will lead the development of an annual roadmap and create quarterly execution plans designed to optimize each touchpoint, prioritizing high-impact initiatives. This will require a knack for engaging talent across the organization, partnering with cross-functional teams to identify new opportunities for growth and measure effectiveness of both paid and non-paid acquisition tactics.

Through critical thinking, strong project management skills and an organized, methodical approach you will drive enrollments and contribute to the long-term success of this strategically important program. You will have the opportunity to combine passion, creativity and vision with data-based decision making, and you will be known for creating both long-term plans as well as capitalizing on short-term growth opportunities.

The ideal candidate must possess the ability to synthesize large amounts of data and learnings to create strategic recommendations and deliver compelling business propositions based on the business unit objectives. Recommendations may influence touchpoints including (but not limited to) in-box inserts, in-app experience, desktop messaging, etc. This will involve a constant cycle of planning, doing, checking, and acting for continuous improvement that leads to rapid growth of the subscriber base.

This Sr. Manager must have strong written and verbal communications skills, as well as an entrepreneurial spirit, the ability to influence others and strong cross-divisional/cross-functional leadership. They will not need to "own" all execution, but must be able to set the strategy, direct and influence product development and marketing across a matrix organization. They must have strong analytic skills with ability to "hunt" for trends and be inquisitive to take deep dives to find the root cause.

Duties

• Growth Initiatives & Roadmap Planning - Develop a process for \'think tank\' style brainstorming to obtain input/ideas from key stakeholders and facilitate a productive planning discussion; Use these sessions to identify, prioritize and plan all growth initiatives to drive enrollments into Refresh Subscription through the development of an annual roadmap with a rolling 90-day execution plan
• Acquisition PDCA - Own the overall PDCA process for paid and non-paid tactics; Collaborate with cross-functional teams to analyze performance and optimize activities based on effectiveness
• Analytics, Reporting & Testing - Collaborate with analytics support teams to obtain necessary data/analyses in order to create and deliver a regular cadence of reporting that summarizes performance vs. set subscriber targets/KPIs, offers insights and hypotheses and presents data-based recommendations with a scheduled testing plan
• One Brother Collaboration - Work closely with cross-functional teams within BIC & BIL (Japan headquarters) on acquisition/growth initiatives

Additional Expectations

• Be accountable - s et the strategy a nd implement a plan to create, manage, and optimize the growth initiatives that willd rive this business .
• Manage through complexity - Identify problems and find solutions; Demonstrate a strong sense of grit and resilience to overcome challenges and obstacles.
• Willing and able to travel as required (domestically and internationally) by the business needs
• Be agile - Strong quantitative skills and ability to balance analysis vs. action. Ability to move fast, make recommendations and execute quickly and flawlessly.
• Build relationships - Develop strong, trustworthy relationships with your peers and colleagues in order to engage talent across the organization and collaborate in a One Brother spirit
• Communicate - communicate openly, clearly and often in order to ensure alignment across teams and provide regular updates to avoid confusion or duplication of efforts
• Customer Insights - Leverage research and learnings to achieve growth with our target audience; Customize messaging/offers as needed to address known pain points and deliver a value prop that will resonate with each segment

Qualifications

Education

• Bachelor\'s Degree in Marketing, Business, Strategy, or a related field
• MBA preferred, but not required

Experience

• 7-10 years in Product Marketing, with strong experience in product or service marketing
• Analytics & Insights - comfortable synthesizing large amounts of data to develop insights and create strategic recommendations
• Proven track record of driving strategic growth initiatives
• Experience working on projects involving continuous improvement around products, services, or processes
• Experience in post-purchase customer journey and services marketing

Additional Skills, Knowledge, & Abilities

• Strong experience in product or service marketing, with a proven track record of driving strategic growth initiatives
• Must have business management experience - Drive growth initiatives and understand revenue/profit impacts with an eye on P&L management
• Successfully coach/manage employees
• Strong communication and presentation skills
• P roficiency in Microsoft Excel, Word, and PowerPoint
• Hold self-accountable for results and action-oriented with strong attention to detail
• Ability to drive projects from concept through implementation and to analyze results

What We Offer Our Employees

We offer an above-market benefits package that includes a choice of Health Insurance plans (including Dental and Vision Insurance), a generous 401(k) Retirement Savings Plan, paid holidays, paid time off (PTO), and more! Plus, if you\'re considering an advanced degree that would help you achieve your development and career goals, Brother USA offers a highly competitive tuition reimbursement program.

Apply today to learn why Forbes called Brother one of the World\'s Best Employers (2020) and NJBIZ called Brother one of the Best Places to Work in New Jersey (2022)!

This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers.

Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit .

Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request.

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