Sr. Director, Digital Accounts

New York City, NY, United States

Job Description


:

At Warner Music Group, we\xe2\x80\x99re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

  • Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
  • Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
  • Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
  • Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds \xe2\x80\x93 an innovative global music company that retains the creative spirit of a nimble independent.

A little bit about our team:

The Warner digital account management team maximizes WMG digital revenue and market share while ensuring operational account efficiencies and executing our digital strategy. You will work alongside WMG label partners and label partnership teams with our digital partners.

Your role:

Within this role you will be actively working alongside labels and Spotify to execute initiatives to break artists and maximize market share for WMG. You will actively engage in projects with our playlisting and CRM teams to discover new best practices and better serve our label partners and WMG. You will be a creative voice to advise labels on marketing strategy to best promote their artists and content and direct communication for optimization. You will execute initiatives with Spotify to push for maximum exposure for the Warner music artist roster.

Here you\xe2\x80\x99ll get to:
  • Execute label partners and account goals, business strategy, and communicate information to the company, department, labels, business development, and analysis teams.
  • Manage the team coordinator and Emerging Talent Associate, including overseeing their projects and day to day responsibilities to support the account management team.
  • Leading affiliate strategy and implementation, troubleshooting issues with Partnerize, Spotify, and WMG finance, and implement usage across all label partners, IRI and WMX teams to maximize potential conversion resources and revenue.
  • Developing our Spotify Fans first offerings and business maximizing WMX and label revenue gains in e-commerce with Spotify
  • Implement Spotify Marketplace paid ad/marketing management system and analysis to better inform day to day strategy with our content and Spotify
  • Execute new processes/business strategies providing new learnings and troubleshoot issues and communication with our label partners and Spotify to maximize WMG market share.
  • Ensure marketing commitments are executed by account and label partners.
  • Direct communication to marketing teams on account-specific opportunities/campaigns to maximize market share across departments and teams.
  • Develop and execute campaigns with WMG playlisting and CRM teams.
  • Lead label calls with account-specific agendas for maximizing opportunities for WMG Content.
  • Direct label partners and associated WMG teams on advertising best practices to execute their goals.
  • Develop and implement strategies around ad allocations to grow Warner market share and meet consumption goals while directing all US ad credits, approving monthly campaigns based off of label and WMG priorities, and provide feedback on priority campaigns.
  • Prepare and provide accounts/labels with regular updates including, but not limited to: account updates and changes, new release changes, account performance and new product announcements.
  • Maximize marketing investment from Spotify with WMG/ADA artists.
  • Implement and manage new revenue streams (affiliate, Merch, etc).
  • Oversee Business Intelligence processes to implement new data sets to maximize WMG market share and give labels, artists, accounts new insights.
  • Work with account, US labels, and internal stakeholders to research, identify, and develop strategies to combat fraudulent streaming activities.
About you:
  • You have 6+ years Account Management experience
  • You have a working relationship with subscription streaming music services
  • You have excellent time management and organizational skills
  • You have an ability to work under pressure, communicates effectively, and meets deadlines
  • You have a range of digital sales, marketing, and merchandising experience
We\xe2\x80\x99d love it if you also had:
  • College Degree preferred
  • Digital production experience
  • A passion for music
  • Analysis and Budgeting experience
  • Excellent time management and organizational skills
  • Presentation Editing and Creation knowledge
About us:

As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world\xe2\x80\x99s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We\xe2\x80\x99re the home to WMX \xe2\x80\x93 the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways \xe2\x80\x93 and Alternative Distribution Alliance (ADA) \xe2\x80\x93 the ground-breaking global distribution company for independent artists and labels.

Together, we are Warner Music Group: Music With Vision & Voice.

Love this job and want to apply?

Click the \xe2\x80\x9cApply\xe2\x80\x9d link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don\xe2\x80\x99t be discouraged if you don\xe2\x80\x99t hear from us right away. We\xe2\x80\x99re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, to

Salary Range $90,000 to $105,000 Annually

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

Copyright \xc2\xa9 2023 Warner Music Inc.

Links to relevant documents:

Warner Music Group

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Job Detail

  • Job Id
    JD4343759
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    $90000 - 105000 per year
  • Employment Status
    Permanent
  • Job Location
    New York City, NY, United States
  • Education
    Not mentioned