Job Description

Description:

Description\\:

The purpose of this position is to support BIAH\xe2\x80\x99s digital marketing efforts across all PET Marketing initiatives.

In the rapidly growing and evolving global digital marketing landscape, Digital Marketing has become an important capability growth area for BIAH. The Sr. Associate Director, Digital Marketing plays a critical role within the US Pet Vet Marketing team as well as the broader marketing organization.

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies\' success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim\'s high regard for our employees.

Duties & Responsibilities\\:

• Ongoing implementation of the Digital Marketing strategy integrating consumer and customer needs to deliver against short and long-term growth opportunities; including Business Reviews, Strategic Plans and Annual Operating Plans
• Build a strong network with customers and digital partners to champion the Digital marketing capability to build trust, understand key business drivers and act with urgency against priorities
• Effectively support strong execution against category plans to meet key business targets (net sales, incidence, engagement)
• Manage and develop relationships with key agency partners in furtherance of communication, creative and innovation objectives. Co-develop additional partnership opportunities
• Lead the development of system tools, training and processes and support the roll-out of sales tools
• Coordinate the activity of internal and external stakeholders to ensure timely implementation of digital marketing programs and plans
• Provide ongoing reporting and strategic recommendations to senior leadership team
• Through social media, web, and email, lead key BIAH\xe2\x80\x99s brands\xe2\x80\x99 presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution.
• Leverage brand/category followers and industry for insights, content, ideas and innovation.
• Create and foster brand advocates across all digital and social platforms (current and emerging)
• Understand digital platforms and upcoming trends with ability to foster into tangible action for brands
• Leverage brand and consumer insights to engage and foster stronger consumer engagement across digital platforms
• Work closely with media agency to develop and execute digital paid media strategies and campaigns
• Lead project based marketing initiatives such as sweepstakes, influencer and engagement campaigns
• Manage day-to-day communications with internal teams and agency partners.
• Engage across cross-functional partners Brand, PR, Legal & Regulatory, Branding & Content, IT, etc.
• Work closely with broader Digital Marketing Team to help instate industry best practices.
• Effectively coach, develop and monitor team members\' performance including MAG plans, timely feedback. Identify performance challenges, create action plans and monitor effectiveness of action plans.
• Other duties as assigned.

Requirements\\:

• Bachelor\xe2\x80\x99s degree from an accredited institution
• Master\xe2\x80\x99s degree a plus
• A minimum of eight to ten (8-10) years of experience in consumer marketing, B2B marketing or digital marketing/advertising
• Paid Digital and Social Media strategies including analytics
• Salesforce Marketing Cloud (or Adobe)
• Email marketing and Execution of omni-channel marketing campaigns
• Lead Nurturing/Acquisition Marketing and Audience Development
• Digital Campaign mapping and tracking
• Ability to travel 10% (overnight travel required). This position is based in Duluth.

Eligibility Requirements\\:

• Must be legally authorized to work in the United States without restriction.
• Must be willing to take a drug test and post-offer physical (if required).
• Must be 18 years of age or older.

Who We Are\\:

At Boehringer Ingelheim we create value through innovation with one clear goal\\: to improve the lives of patients. We develop breakthrough therapies and innovative healthcare solutions in areas of unmet medical need for both humans and animals. As a family owned company we focus on long term performance. We are powered by 50.000 employees globally who nurture a diverse, collaborative and inclusive culture. Learning and development for all employees is key because your growth is our growth.

Want to learn more? Visit and join us in our effort to make more health.

Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment, which benefits our employees, patients and communities. All qualified applicants will receive consideration for employment without regard to a person\xe2\x80\x99s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.

Boehringer Ingelheim