Job Description

Describe the responsibilities of this job, required work experience, skills, or education. CHIROBASIX is a marketing agency focused on providing high quality digital marketing services to Chiropractic offices. We\xe2\x80\x99re currently looking for a Social Media Marketing Specialist who would be responsible for managing the ongoing paid advertising campaigns for clients. This role is for someone who has experience with running paid social media campaigns on Facebook/Instagram (and TikTok) utilizing the Meta Business Suite. Your job is to completely manage paid Facebook Ads and TikTok Ads for clients to drive leads. You will be responsible for the performance of our client\xe2\x80\x99s social media advertising accounts and making sure we deliver high-quality leads on a consistent basis for our clients. Key Skills: Facebook & Instagram Ads

• Campaign creation
• Audience building/custom audiences/lookalike audiences
• Pixel and event tracking
• Conversion optimization & A/B testing
• Deep understanding of the Facebook ads algorithm
• Performance management
• Writing ad copy

CRM Tools

• Lead tracking & reporting
• Social platform integrations
• Lead followup and nurturing automations

Other Skills:

• Trends - Staying on top of the latest social media trends to help provide direction for image and video creative.
• Graphic Design - Simple image editing/cropping. Creating basic graphics for ads in tools like Canva.
• Project Management Tools - Great documentation skills. Familiarity with tools like: ClickUp, Asana, Monday.com, Slack, etc.
• Google Suite - Gmail / Google Docs / Google Drive / Google Calendar.
• Google Analytics / Tag Manager - Understanding how to get basic performance metrics from analytics. How to setup and track conversion events.

General Skills

• Excellent communication skills both written and spoken (English)
• High attention to detail
• Great people skills. Comfortable conducting business conversations via phone and web meetings on a daily basis
• Outstanding follow-up and follow-through
• Strong project management skills
• Effective time management and personal accountability
• Eager to learn
• Self-starter and can work independently
• Problem-solving skills

Compensation & Benefits

• Full Time Position: Monday - Friday: 8am - 5pm EST
• Compensation: $40,000 - $47,000 salary
• Location: WFH/Remote in the greater Grand Rapids area
• Benefits: 2 weeks paid vacation

Job Type: Full-time Pay: $40,000.00 - $47,000.00 per year Benefits:

• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Facebook Advertising: 1 year (Required)

Work Location: In person