Job Description

Let\'s Grow Together

Our mission is to live our "at your side" promise and simplify and enrich the lives of our customers, employees, and communities. "At your side" is more than a slogan to us; it\'s the purpose we do our best to fulfill every day. With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next. We\'re committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education. Our people have always leveraged their unique perspectives to keep us on the right track for a lasting future. If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we\'ll be "at your side" every step of the way.

The Senior Manager, Marketing, LAC (Latin America & Caribbean) develops the strategy and manages the execution of the marketing plans that help to build brand awareness and preference, drive sales, and establish Brother as the preferred brand in the target markets. The role\'s focus is on the Latin America & Caribbean territories, including but not limited to Central America, Caribbean, Colombia, Ecuador, with an emphasis on long-term penetration of customer segments in Printing, Scanning, Labeling products and Sewing/Embroidering/Cutting equipment.

The role has direct reports, as well as works collaboratively with other internal groups including but not limited to: Sales, Operations, Product, Finance, HR and Legal, to develop strategies, and effective execution to not only achieve, but exceed sales and budget goals, drives, and maintain growth and gain critical market share.

The Senior Manager demonstrates strong leadership, effective management of internal and external teams, as well as key agencies and vendors, and channel partners such as retailers, eCom players, resellers, and end users.

Description

Strategic Marketing

Achieve a clear understanding of Customer Segments

Develop positioning and value propositions

Develop effective and clear messaging that generates brand awareness, preference, and differentiation

Understand different customer journeys from awareness to conversion and advocacy

Campaign Strategy, Development, Execution & Reporting

Lead the annual marketing plan and budget execution

Provide strategic direction for marketing campaigns to increase brand awareness, leads, and establishing Brother as the preferred brand

Execute and manage end-to-end campaigns

Creative innovation: work with agencies to develop and manage creative ideas, campaigns, and promotional programs that achieve outstanding conversion and loyalty

Assemble a team of external Vendors/Agencies and manage them effectively

Ensure all campaigns are designed to achieve measurable results and ROI; develop relevant KPIs, analyze performance and recommend opportunities for improvement

Work with Finance/Credit, Sales, and Operations to effectively manage all programs and promotion mechanics and processing

Create or repurpose content to leverage in campaigns

Lead product launches and key seasonal activities

Channel Marketing

Manage, allocate and oversee all the Channel Marketing Initiatives within Central America, Colombia, Ecuador, and the Caribbean Countries

Develop a solid Retail/eCom partner program that can serve as the annual framework for promotional, pricing, and other joint initiatives with each retail account

Design a comprehensive Sell out strategy, that will achieve goals in physical as well as in eCom environments

Work with channel partners to expand the reach of our existing marketing efforts, measuring performance by monitoring partner outreach and results of any combined activities

Co-create combined messaging, promotions, or campaigns with partners to drive demand

Collaborate with Sales, Business Development, and Operations teams to develop integrated partner programs

Digital/Social Media Strategy

Develop and oversee company\'s digital and social media strategy, with the goal of increasing brand awareness and customer and teams\' engagement

Reporting, Communications, and Other Administration

Develop relevant Key Performance Indicators (KPIs), analyze performance to determine return-on-investment (ROI) and make recommendations for improvement

Communicate activities to management on a monthly basis

Qualifications

Education

Bachelor\'s Degree Business in Marketing, Communications or a related field (or equivalent experience)

Master\'s Degree (or equivalent experience) MBA Preferred

Experience

Minimum 8 years A combination of relevant experience spanning the following areas:

Developing marketing strategy

Developing effective B2C marketing campaigns, managing execution, measuring performance, and enhancing tactics to drive continuous improvement and revenue

Managing channel marketing programs

Managing product launches and creating product marketing messages

Managing social media platforms

Languages

Spanish Required

Software/Technical Skills

MS Office Suite (Outlook, PowerPoint, Excel, Word, Teams)

Project Management Tools (Click Up preferred)

Customer Relationship Management Software (Salesforce preferred)

Marketing Automation Platform (Eloqua or similar preferred)

Other Skills/Knowledge/Abilities

Ability to handle and prioritize multiple projects under pressure and execute on tight deadlines

Ability to collaborate and develop teams to achieve desired results, by building trust and relationships with different functions in the organization

Ability to translate insights into actionable recommendations

Ability to think creatively and develop ideas that meet business needs

Ability to self-motivate and focus on results

Excellent communication skills (verbal, written, interpersonal)

Excellent presentation skills, with an ability to present to all levels of the organization

Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit .

Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request.

Brother