Job Description

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Position Description

The Senior Field Marketing Manager will own and drive the marketing strategy for our federal government segment within Regulated Industries business unit. This role is directly responsible for pipeline, marketing programs that support adoption and change management of our federal contracts and influencer strategies to support growth of client and prospects. This is a highly visible position that requires successful collaboration with multiple functional areas, including other Marketing groups, Services, Customer Success, Sales, Finance, and Executive Leadership. The Senior Field Marketing Manager executes the appropriate integrated mix of marketing strategy & tactics including, public relations, web, events, digital and traditional direct marketing, and influencer strategies to develop healthy pipeline and growth objectives. In addition, this role is responsible for the growth and strategy of the industry/segment and business unit. This individual reports monthly to senior management and measures results and optimizes return on marketing investment. The ideal candidate has a passion to lead and a drive to immerse in the unique needs and behaviors of the market. In addition, must be comfortable with tailoring messages, campaigns and other programs to exceed revenue expectations, client satisfaction and client engagement. Position Requirements

Responsibilities:

• Lead and manage cross-functional teams to develop and execute short-term and long-term strategies for growth and adoption \xe2\x80\x93 frequently reporting back to senior management on results which includes, but not limited to: Definition of market trends, competitive threats, key opportunities, challenges and risks.
• Recognized subject matter expert and thought leader in the federal government marketing sphere.
• Understand and drive cross-functional business alignment for federal objectives including revenue goals, pipeline targets, sales execution, product launch, training, industry association management, event strategies, influencer strategies and client community.
• Establish and analyze key metrics and trends through a variety of data sources in the federal segment.
• Define requirements for distribution, partners, products and solutions.
• Develop core value proposition, positioning and personas
• Partner with product marketing to identify current and future solution offerings across the buyers journey based on customer needs including both internal products/services and external partner offerings
• Assist in developing sales territory structure and rules of engagement to maximize alignment across federal segment.
• Assess new or submarket categories and analyze business opportunities.
• Frequent contributor to federal thought leadership written or speaking activities
• Participate and lead industry and client specific events.
• Active in federal associations and be seen as a thought leader.
• Create and support federal client advisory boards, user groups
• Partner with Sales, Customer Success, Solution Consulting, Value Consulting, Marketing and Market Development leadership to help define core federal strategy, including themes, objectives and activities. Analyze customer data to understand and determine customer propensity to buy
• Create and execute targeted cross-sell/upsell programs fitting within the customer journey and customer personas
• Proactively engage cross-functionally to coordinate, communicate, and optimize the impact of marketing activities.
• Assist in evaluation, selection and management of vendors and internal teams that contribute to local demand creation programs including events venues and services, digital marketing agencies, direct mail providers, SEO experts, designers, copywriters and list brokers..
• Be aware of, and comply with, all corporate policies.
• Travel 25%+ required

Education, Experience & Training required:

• 7+ years in a marketing position within a public sector or nonprofit environment with direct responsibility of marketing services or technology.
• Experience in delivering SaaS model is desired.
• BS/BA in Marketing or equivalent experience; MBA desired.
• Experience developing and executing successful lead gen and sales enablement marketing plans, specifically in client segments
• Track record of building and driving successful marketing strategies, plans and results while tightly aligned with sales and leadership
• Experience preferred with MS Office applications, CRM (Salesforce.com), marketing automation (Marketo), content and calendar management tools, analytics and campaign tracking tools (Tableau).

Specialized Knowledge & Skills:

• Communication and Influence (must be energetic and passionate about marketing, our products, our customers and the company)
• Strong consultative marketing approach to enable effectively engaging with sales/ client development Leadership and initiative to drive business objectives
• Effective communication skills (written, verbal and presentation).
• Effective at coordinating efforts across a diverse organization in the execution of key initiatives
• Experience with Customer Journey maps and customer marketing

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SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together. We win with inclusion SAP\xe2\x80\x99s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone \xe2\x80\x93 regardless of background \xe2\x80\x93 feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training. EOE AA M/F/Vet/Disability Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability. Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP\xe2\x80\x99s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 97,000 - 213,800 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits. Requisition ID: 369305 | Work Area: Marketing | Expected Travel: 0 - 30% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: Virtual - USA #LI-Remote