Job Description

Senior Product Marketing Manager, Competitive Strategy, Carbon Black Why Carbon Black At Carbon Black (the Security Business Unit of VMware), you\xe2\x80\x99ll have the chance to make a big impact in the ever-evolving cybersecurity space. With a passionate, diverse group of people who are dedicated to making the world safer, it\xe2\x80\x99s no wonder we were recently named a \xe2\x80\x9cbest place to work\xe2\x80\x9d by Glassdoor. Why you matter Our team is looking for a (Senior) Product Marketing Manager to help Carbon Black differentiate and win in a highly competitive market. As a key member of the team, you\xe2\x80\x99ll be responsible for developing competitive strategies that span offerings across the Carbon Black Cloud platform. To be a successful, you must be savvy of industry dynamics and trends, a messaging expert, a constant collaborator with cross-functional teams, and a creative producer. What you\xe2\x80\x99ll do

• Thoroughly understand the IT security landscape and VMware Carbon Black\xe2\x80\x99s target audience, including their pain points, buying triggers and purchase process
• Generate competitive and market insights to influence go-to-market strategy and planning across the business. Ensure competitive insights are a key input into decision making for product management, corporate marketing, and the executive team
• Develop and drive competitive strategies (sales plays, campaigns, messaging, etc.) that will improve win rates
• Enable customer-facing teams how to differentiate and win vs. top competitors by developing effective trainings, internal sales tools, and external-facing content
• Provide competitive deal support for key accounts

What you\xe2\x80\x99ll bring

• Competitive strategy experience in enterprise B2B software and a passion for cybersecurity
• Aptitude to quickly come up to speed on new technology concepts
• Team player and leader, with the ability to influence without direct authority
• Ability to work in a fast-paced environment with autonomy
• Experience positioning technical products to technical users and business decision makers

This job may require the candidate to travel and/or work from a facility that requires full vaccination prior to entry.
Category : Marketing
Subcategory: Product Marketing
Experience: Manager and Professional
Full Time/ Part Time: Full Time
Posted Date: 2023-04-06
VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what\xe2\x80\x99s possible today at http://careers.vmware.com.

Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.