Marketing Analytics Senior Manager

New York City, NY, United States

Job Description


Fastly helps people stay better connected with the things they love. Fastly\'s edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers\' applications as close to their end-users as possible - at the edge of the Internet. The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development. Fastly\'s customers include many of the world\'s most prominent companies, including Vimeo, Pinterest, The New York Times, and GitHub.

We\'re building a more trustworthy Internet. Come join us.

Marketing Analytics Senior Manager

The Marketing Analytics Senior Manager will lead the marketing analytics team, which owns all marketing data, reports, and analysis related to the efforts of the marketing organization. This includes projects and initiatives centered around customer data, segmentation building, lead targeting and campaign optimization. This role will partner with key stakeholders within and outside of marketing to answer key business questions, and provide analysis to improve campaign performance. They\'ll also own the roadmap for new datasets and metrics.

The perfect candidate for this role takes a consultative approach to solving business problems with non-technical partners. They\'re capable of distilling complex ideas and data into logical insights and recommendations. Finally, they\'re effective in prioritizing work and pairing the resources of a remote team to the greatest possible business impact.

What You\'ll Do

  • Manage projects and initiatives using skills ranging from data modeling & integrations to specialized analysis recommendations
  • Own the marketing analytics project request pipeline & sprint process, prioritizing & assigning work and managing stakeholder expectations & timelines
  • Lead high visibility analysis & reporting needs
  • Develop processes & frameworks for repeatability in common analysis asks
  • Serve as an internal champion for analytics concepts and best practices
  • Partner with business intelligence, sales operations, and marketing technology teams to uphold data quality standards, and evaluate new marketing data sources & tooling
Work Hours:
  • This position will require you to be available during core business hours.
What We\'re Looking For

Basic Qualifications:
  • Deep technical experience in B2B marketing analytics & web analytics best practices, with strong hands on experience with common B2B tools like Salesforce and Marketo
  • Experience in common data warehousing & business intelligence tools like Google BigQuery and Looker (with proficiency in SQL)
  • Experience with architecting and applying complicated customer data in order to build segments, target leads and extract insights
  • Experience in manipulating attribution data and hand-on marketing mix modeling
  • Years of experience in a technical individual contributor role within marketing analytics
  • Ability to build trusted relationships across marketing teams, managing expectations, and pushing back on unrealistic requests
  • Experience working in an agile environment: scoping work, managing sprint capacity, and running retrospectives
  • A working relationship style centered around trust, collaboration and internal customer focus, with the ability to dive into the technical details when needed
Preferred Qualifications:
  • Knowledgeable in statistical programming languages such as Python or R
Work Location(s) & Travel Requirements

This position is based out of Fastly\'s New York City office. Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home.

This position may require travel as required by your role or requested by your manager.

Salary

The estimated salary range for this position is $132,060 to $194,210.

Starting salary may vary based on permissible, non-discriminatory factors such as experience, skills, qualifications, and location.

This role may be eligible to participate in Fastly\'s equity and discretionary bonus programs.

Benefits

We care about you. Fastly works hard to create a positive environment for our employees, and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings?
  • We offer a comprehensive benefits package including medical, dental, and vision insurance. Family planning, mental health support along with Employee Assistance Program, Insurance (Life, Disability, and Accident), company paid holidays, paid time off and paid sick leave are there to help support our employees. We also offer 401(k) (including company match) and an Employee Stock Purchase Program.
Why Fastly?

We have a huge impact. Fastly is a small company with a big reach. Not only do have a tremendous user base, but we also support a growing number of . Outside of code, employees are encouraged to share causes close to their heart with others so we can help lend a supportive hand.

We love distributed teams. Fastly\'s home-base is in San Francisco, but we have multiple offices and employees sprinkled around the globe.

We value diversity. Growing and maintaining our inclusive and diverse team matters to us. We are committed to being a company where our employees feel comfortable bringing their authentic selves to work and have the ability to be successful -- every day.

We are passionate. Fastly is chock full of passionate people and we\'re not \'one size fits all\'. Fastly employs authors, pilots, skiers, parents (of humans and animals), makeup geeks, coffee connoisseurs, and more. We love employees for who they are and what they are passionate about.

We\'re always looking for humble, sharp, and creative folks to join the Fastly team. If you think you might be a fit please apply! A fully completed application and resume or CV are required when applying.

Fastly is committed to ensuring equal employment opportunity and to providing employees with a safe and welcoming work environment free of discrimination and harassment. Our employment decisions are based on business needs, job requirements and individual qualifications. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, family or parental status, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Consistent with the Americans with Disabilities Act (ADA) and federal or state disability laws, Fastly will provide reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact your Recruiter, or the Fastly Employee Relations team at or 501-287-4901.

Fastly collects and processes personal data submitted by job applicants in accordance with our . Please see our .

Fastly

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Job Detail

  • Job Id
    JD4256845
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    $132060 - 194210 per year
  • Employment Status
    Permanent
  • Job Location
    New York City, NY, United States
  • Education
    Not mentioned