Job Description

About Us

We knew there had to be a better way to document processes and learn on the job, so we built it. Tango is a browser extension and desktop application that creates how-to guides with screenshots, in seconds. It\xe2\x80\x99s best for people who:

• Need to teach and learn new software
• Wish step-by-step guidance could take place asynchronously, in the flow of work
• Believe in the power of the right answers, in the right place, at the right time

As a product-led series A startup, Tango powers processes for 250,000+ team members at companies like IBM, Salesforce, and Verizon. We\xe2\x80\x99re backed by leading venture capital firms, including Tiger Global, Slack Fund, Salesforce Ventures, Atlassian Ventures, Wing VC, General Catalyst, and GSV Ventures. And we\xe2\x80\x99re growing fast. We envision a world where working and learning happen in tandem. Where how-to guides are easier to make and faster to follow. Where procedural knowledge and personal insights live side by side. And where each of us spends less time searching for answers and more time improving our craft. That\xe2\x80\x99s the future we\xe2\x80\x99re building. Come build it with us.

TL;DR

As Tango\xe2\x80\x99s second content marketing hire, you\xe2\x80\x99ll have the opportunity to shape our strategy and bring a compelling company narrative to life. As a builder, you\xe2\x80\x99ll establish (and improve!) processes to increase cross-functional collaboration, minimize context switching, drive velocity, and make Tango users the heroes of the stories we tell. As a doer, you\xe2\x80\x99ll move fast, work with lots of agency, embrace experimentation and iteration, own the outcomes of your work, and value progress over perfection. As a human, you\xe2\x80\x99ll lead with kindness, empathy, respect, and trust. This is a remote position based in the US, with three off-sites a year to meet your teammates in person (and explore different cities around the country!).

What you\xe2\x80\x99ll do

• Partner with the Content Marketing Lead to build a content marketing function from the ground up and turn Tango into the unrivaled content authority on knowledge operations.
• Propose quarterly initiatives to engage, educate, and inspire Tango users and personas\xe2\x80\x94and support tentpole marketing campaigns and new feature launches.
• Own individual key results relating to brand awareness, acquisition, retention, and (eventually) revenue.
• Edit, research, write, distribute, and repurpose long-form blog posts (in lockstep with teammates in Brand, Product, Lifecycle, Growth, Community, and Social/Partnerships).
• Help streamline content creation, production, publishing, and distribution.
• Harvest knowledge internally and externally\xe2\x80\x94from Tango\xe2\x80\x99s diverse community, subject matter experts, and thought leaders\xe2\x80\x94to inform original points of view.
• Co-manage our editorial calendar and help expand our library of content types to include a Tango quick start guide, case studies, eBooks/playbooks, research reports, and more.
• Manage our SEO agency partner, enable excellent execution, and refine systems to increase efficiency.
• Document and share best practices to drive top-quality content production at scale.
• Tie effort to impact in monthly reports that ladder up to team and company goals.

What you\xe2\x80\x99ll bring

• 5-7 years of B2B or B2C content marketing experience (PLG SaaS company preferred), with a portfolio of work you\xe2\x80\x99re proud of.
• Outstanding writing and editing skills. As a writer, you\xe2\x80\x99re ready to run with a few examples to help you grasp voice/tone, an editorial style guide, and a strategic narrative. As an editor, you enjoy the challenge of taking something from good to great (and teaching others to do the same).
• Creativity and composure under pressure. You\xe2\x80\x99re an exceptional storyteller who can create well-researched, actionable, and differentiated content with material impact on acquisition, activation, and retention\xe2\x80\x94in the time available.
• Rock-solid communication skills. As much as you like to be heads down writing, you also enjoy interviewing people to inform your content, collaborating with teammates asynchronously and in real-time, and marketing your work internally.
• Operational prowess. If there\xe2\x80\x99s a way to get work done more efficiently, at a higher quality, with better results, you\xe2\x80\x99ll find it.
• Proven experience with content operations, SEO, vendor management, and project management. (Bonus points if your background also includes web content strategy, light coding, storyboarding, and/or podcasting!)
• Familiarity with tools like Asana, Webflow, Tableau, Google Analytics, Ahrefs, ChatGPT, Letterdrop, and Canva.
• A desire to win, together, in a startup environment. (Where excitement about what we\xe2\x80\x99re building, the problems we\xe2\x80\x99re solving, and the people we\xe2\x80\x99re helping trumps a little chaos and ambiguity.)
• An appreciation for the Oxford comma and a knack for choosing the ideal emoji.

About you

• You\'re a master of your craft and eager to share your knowledge to help others grow
• You embrace the growth mindset and refuse to settle for good enough
• You\'re fun! We\'re serious about not taking ourselves too seriously around here

P.S. We know imposter syndrome can get in the way of meeting incredible candidates, so please don\xe2\x80\x99t hesitate to apply\xe2\x80\x94we\xe2\x80\x99d love to hear from you

Compensation

• Our base salary compensation is $110,000 - 130,000 for this role, and the total compensation package will also include equity and benefits. We value each employee based on their impact within the company, regardless of their location. Due to this, we set salary ranges for all roles based on function, level, and benchmark against similar-stage growth companies. We share salary ranges on all job postings to comply with local legislation and provide greater transparency to candidates. Final offer amounts are determined by multiple factors, including past candidate experience and expertise, and may vary from the amounts listed above. Additionally, we offer compensation review cycles 2x per year and have an annual equity refresh program.

Why join Tango?

We believe teams that support and challenge each other are destined to win. That\xe2\x80\x99s why we provide a competitive suite of benefits to support your personal and professional growth journey\xe2\x80\x94and have some fun along the way.

Tango Benefits

• Full Medical/Dental/Vision coverage with 100% employer contribution and an HSA for qualified plans
• 4 free therapy sessions annually through Spring Health
• Competitive compensation and annual equity refresh program
• 401(k) plan
• Work from anywhere in the US, with UberEats and Deskpass stipends\xe2\x80\x94on us!
• Generous annual stipend for Learning & Development
• Unlimited PTO, 10 holidays, 6 personal volunteer days, birthdays off
• Paid parental leave
• Subsidized National Parks Annual Pass
• Subsidized Roller Skates (yes, seriously)

Our Core Values

• Take Action \xe2\x80\x93 Avoid indecision and move past points of uncertainty. Value speed.
• Aim High \xe2\x80\x93 Set uncomfortably ambitious goals. Reject mediocrity.
• Embrace Diversity \xe2\x80\x93 Bring our true selves to work each day. Seek unique perspectives.
• Leave It Better \xe2\x80\x93 Be an owner, not a renter. Cultivate a growth mindset.
• Customer Love \xe2\x80\x93 Serve the end user and listen closely. Make magic.
• Team First \xe2\x80\x93 Winning as a team beats winning alone. Lift up others.

Learn more about how we evaluate these values in our interview process.