Job Description

Caring for skin means caring for people At Beiersdorf, we want to help people feel good about their skin \xe2\x80\x93 and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society. Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values \xe2\x80\x93 CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all. A welcoming workplace that offers personal and professional growth for all individuals. At Beiersdorf, you\xe2\x80\x99ll find:

• A welcoming workplace that fosters diversity, inclusion and belonging where every team member feels valued, respected, and supported
• Nimble teams that enjoy challenging work and the ability to make an impact
• A dynamic community of life-long learners that values acumen, aptitude and the ability to learn as well as hard skills and established expertise
• A purpose-led company that cares about your personal and professional development with the right balance of structure and flexibility to thrive
• A collaborative culture that leads with care, trust, simplicity and courage

Unique benefits that consider the whole person.
We understand that you have a life outside of work, and we support you with unique benefits including:

• Generous and flexible PTO policy
• Summer Friday hours
• Paid Parental Leave
• Comprehensive Wellness and Benefits program
• Cash Balance Plan (similar to a pension)
• 401k match
• Growing number of Employee Resource Groups or affinity groups - to foster meaningful connections and belonging with other colleagues
• Dynamic work model \xe2\x80\x93 a hybrid of in-office collaboration and remote focused work days

Experience, skills and competencies that lend themselves to this role: We know that experience comes in all forms and we\xe2\x80\x99re not necessarily looking for individuals who can hit the ground running (\xe2\x80\x98check all the boxes\xe2\x80\x99) but may bring a unique blend of competence and capabilities that can grow into a role and/or bring news skills to the team. OVERVIEW: We are seeking a highly skilled and motivated Senior Brand Manager\xe2\x80\x93Consumer Digital Marketing to join our team. This role will be responsible for leading, developing and executing our brand strategy across all digital channels for the Nivea and Coppertone brands. This is a newly created role will reside within our Marketing Cosmetics Business Unit and will initially report in to the VP of Marketing \xe2\x80\x93 Nivea with a dotted line to the Director of Integrated Media. Responsibilities:

• Responsible for development and execution of consistent master brand digital image across ecosystem of paid, owned, and retailer platforms that aligns with our overall brand
• Collaborate with cross-functional teams (eCom, Integrated Media, Brand Marketing and relevant agency partners) to ensure consistent brand messaging and visual identity across all digital platforms
• Provide strategic guidance on brand content for social media, brand websites and other digital channels

vision and goals

• Develop and facilitate execution of CRM strategy to foster and drive engagement with brand loyalists
• Analyze data and metrics to track the performance of digital brand initiatives and optimize for maximum impact
• Stay up-to-date with industry trends and emerging technologies to identify new opportunities for brand growth and engagement
• Manage and maintain relationships with key partners and influencers to support brand awareness and reputation
• Develop and manage budgets for digital brand initiatives

Requirements:

• 7+ years of experience in a digital consumer branding or marketing role
• Proven track record of developing and executing successful digital brand strategies
• Strong organizational, communication and project management skills
• Passion for skin care and beauty a plus
• Proficiency with content management systems and analytics tools
• Familiarity with SEO best practices is a plus
• Strong analytical and problem-solving skills
• Experience with social media and content management platforms
• Proficiency in data analysis tools such as Google Analytics
• Bachelor\'s degree in Marketing or a related field
• MBA a plus, but not a requirement

ADDITIONAL INFORMATION: At Beiersdorf, we embrace Diversity and aim to provide equal opportunities to all of our applicants \xe2\x80\x93 regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture. Beiersdorf North America Company Culture Highlights

• Winner of Comparably\'s Award for Best Company Compensation 2022
• Winner of Comparably\'s Award for Happiest Employees 2022
• Winner of Comparably\'s Award for Best Company for Diversity 2022
• Beiersdorf North America is ranked in the top 5% of companies for CEO rating on Comparably
• Beiersdorf North America is ranked in the top 10% of companies for Leadership rating on Comparably

Check us out on Comparably: https://www.comparably.com/companies/beiersdorf Having trouble applying? Go to www.BeiersdorfUSA.com to search our careers page. Beiersdorf is an Equal Opportunity Employer.