Job Description

About Debut Debut is the unconventional innovation lab spearheading the next generation of big business. Only Debut has a scalable, integrated, climate-positive creation model powered by biotechnology that puts human wellbeing at the center of everything we do\xe2\x80\x94setting the new standard for profitable business and a new pace for an ever-changing world. Our hybrid biotechnology approaches unlock latent markets, providing access to sustainably produced, natural ingredients with health benefits that cannot be obtained through other methods. We are committed to traversing the entire process, from ingredient discovery to the scaling of these products, for consumer markets. If you are passionate, enjoy fast-paced innovation and collaborative teams, then Debut is for you. Debut is seeking a Senior Brand Manager to lead go-to-market efforts for a new premium skincare line. Reporting to the VP, Consumer Brands, this is a unique opportunity to scale a pre-launch consumer brand with ownership of comprehensive marketing strategies to grow brand awareness and acquire the brand\'s first core consumers.

We aim to be a leader in the sustainable brands direct-to-consumer landscape. We are seeking an experienced brand marketer to own the vision for the brand platform and lead campaign execution with cross-functional teams including digital marketing, public relations, creative, and innovation to create a strong brand experience across all consumer touch points.

We have a strong preference for candidates able to work in San Diego, CA with a competitive relocation package available. For the strongest candidates, would consider Remote, with regular travel required to San Diego. Responsibilities

• Own brand strategy, vision, and identity to ensure a cohesive brand positioning across all major consumer touch points

• Lead the ideation, development and execution of comprehensive marketing strategies, detailed marketing calendar and rich storytelling to grow awareness and acquisition
• Build a deep understanding of our target consumer and create actionable recommendations founded in data for campaigns, innovation, and updates to brand platform
• Work collaboratively with creative and digital marketing/ecommerce leads to manage the development of all brand-related communication, including packaging artwork and digital campaigns
• Lead PR agency relationships to broaden brand visibility and promote key messaging
• Interface with innovation team on new product concepts to define unique selling point and ensure brand alignment and consumer needs

• Take full P&L responsibility and lead business analysis, monitoring and reporting business performance against KPIs and identify opportunities to drive growth and profitability
• Oversee operational activities including inventory management, demand planning, and 3PL requirements
• Drive analysis of new channel and geographic market opportunities and make recommendations for expanding the brand\'s revenue streams
• Manage and mentor rising marketing talent with clear paths for development

• 6+ years of experience in consumer brand management, with personal care industry experience a must and start-up experience preferred
• Prior P&L accountability is a must
• Exposure to go-to-market strategies and commercialization processes, with an understanding of its impact to the business
• A pulse on trends, cultural/global conversations and social landscape, with proven success in activating on behalf of a global brand
• Excellence in complex business model development, market analysis scenario planning, financial modeling, and in-market experimentation/piloting

• Strong leadership skills and superior communication skills
• Demonstration of solid leadership, management, and cross-organizational collaboration skills
• Empathy and openness to learning new techniques and from new perspectives
• Ability to work independently, comfort with navigating ambiguity, and energized by working in a fast-paced environment
• You are willing to travel as needed (anticipated 25%)