Job Description

About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We\xe2\x80\x99re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we\xe2\x80\x99re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we\xe2\x80\x99re transforming the food industry with bold thinking and unprecedented results. If you share our passion \xe2\x80\x93 and are ready to create the future, build a legacy, and lead as a global citizen \xe2\x80\x93 there\xe2\x80\x99s only one thing to do: join our table and let\xe2\x80\x99s make life delicious!

Our Culture of Ownership, Meritocracy & Collaboration

We\'re not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level \xe2\x80\x93 from entry-level intern to senior leader \xe2\x80\x93 to own their work. We share a responsibility to think like Owners \xe2\x80\x93 to be mindful of the collective and sustained success of Kraft Heinz \xe2\x80\x93 which we apply to every situation, every day. As part of Kraft Heinz, you\'re supported to grow and achieve. You\xe2\x80\x99re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level \xe2\x80\x93 and you\xe2\x80\x99ll be rewarded. You\xe2\x80\x99re given opportunities to leave a mark and build a legacy. But you won\xe2\x80\x99t do it alone. You\xe2\x80\x99re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.



*Please note, there are two(2) opportunities available as a Sr Brand Manager. One supporting the Cheese portfolio and the other supporting the Lunchables portfolio. Please specify which opportunity you would like to pursue.*

Senior Brand Managers are leaders in our business. Your responsibilities will span across strategy, innovation and renovation, agency management, P&L and financial ownership, as well as near and long-term strategic planning and development. This position defines the brand\'s pricing, packaging, trade merchandising, advertising and promotion strategies and is accountable for delivering the brand\'s profit, volume and market share goals.

This position is best suited for someone who is strategic, consumer focused, data-literate, creative, organized, has a strong bias for action and excellent communication. This person must be comfortable working both horizontally and vertically across the organization to keep multiple projects moving forward to successfully achieve deadlines and organizational KPI\xe2\x80\x99s. You turn product ideas into iconic brands on the table.

Key Components of the Role

Bring a growth mindset to help develop near and long-term strategies that create consumer demand for the brand portfolio.

Leverage consumer insights to develop multi-year 1YP/5YP and strategic vision for the brand, highlighting key tactics to drive growth such as innovation, renovation, comms.

Drive organizational influence and resource prioritization to bring 1YP/5YP to life.

Own foundational brand pillars and steward the brand in all areas of the organization including activation planning, shopper marketing, comms, PR.

Be an owner, liaison, and gatekeeper of brand strategy, guiding internal and external partners to ensure all efforts executed across the marketing mix (including comms, shopper marketing, PR and ecommerce) bring our brand purpose to life.

Lead in development and execution of the Annual Operating Plan including defining the brand\'s portfolio pricing, packaging, trade merchandising, advertising and promotion strategies and allocating the support and budget accordingly.

Lead in the execution of marketing initiatives in support of long-term strategies through leadership of the cross-functional team.

Monitor business performance across key metrics (Market Share, Revenue, HHP, Buy Rate, etc) and identify actions needed in support of the brand\xe2\x80\x99s strategy and key performance indicators.

Lead collaboration around driver based forecast modeling, Demand Review and inputs to monthly business planning routines.

Own the P&L and drive accountability for delivering profit, volume, and market share objectives.

Oversee analysis and reporting of performance across various key performance indicators (KPIs)

Steer cross-functional commercialization team to deliver product and packaging changes, including quality improvements, cost reductions and new item launches.

Lead negotiations on new product opportunities or developments within set timelines and budgets.

Collaborate with BD&E to develop strategic growth driving customer programs across retail and ecommerce.

Provide field sales tools, materials, and training on brand/product introductions or enhancements, as well as new marketing/sales campaigns, to achieve sales objectives.

Coach, develop, and motivate the team to own specific processes, targets, and deliverables with specific focus on dotted-line managerial relationship with one team member.

Minimum Qualifications

Experience in marketing or finance for an established or startup CPG company.

Operates with a sense of urgency

Strong leadership and drive for results

Strong communication skills

Strategic capability and experience in marketing plan development; situation assessment, strategy and tactical plan development

Understanding foundations of the P&L and Forecasting

Experience in cross-functional team management

Ability to handle simultaneous projects and deliver in agreed upon timelines

Experience with 360 marketing campaign development

Location(s) Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer \xe2\x80\x93 Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact for assistance.

Kraft Heinz