Job Description

Entry-Level Outside Sales Representative - Dive into the Beer Industry!

Steel City Tap Co.

is looking for a passionate, beer-loving, and driven

Entry-Level Outside Sales Representative

to join our team. If you dream of being deeply involved in the craft beer world and want to spend your days chatting with

brewers

and visiting

breweries

, this is your opportunity.

We manufacture custom, high-quality tap handles that serve as the crucial first impression for a

brewery's

brand. In this role, you will be the face of Steel City Tap Co., actively engaging with potential clients--primarily

brewers

and

breweries

--and nurturing existing accounts to drive our growth within the beverage industry. Your enthusiasm for the craft, combined with your strategic sales mindset, will help expand our presence across designated territories, getting our unique handles on bars everywhere.

This is a fantastic

entry-level

opportunity for a proactive professional eager to make an impact, develop professional sales skills, and immerse themselves in the vibrant culture of the

brewing

community.

Key Responsibilities

Become a Brewery Brand Partner:

Develop relationships with

brewers

and

brewery

decision-makers, understanding their brand story to recommend the perfect custom tap handle solution.

Territory Immersion:

Develop and execute strategic plans for territory management to maximize sales opportunities among local and regional

breweries

.

Tap Handle Evangelist:

Identify and generate new business leads through cold calling, on-site

brewery

visits, networking at industry events (like beer festivals), and targeted outreach to

brewers

and distributors.

Product Showcase:

Conduct engaging demonstrations of our custom tap handles and manufacturing capabilities, clearly communicating how a premium handle elevates a

brewery's

brand presence at the tap.

Account Nurturing:

Manage existing

brewery

customer accounts by providing exceptional service, upselling new product runs, and ensuring they are thrilled with their custom handles.

Sales Strategy:

Utilize CRM software (like Salesforce) to track sales activities, manage pipeline data, and analyze market trends within the

brewing

industry for continuous improvement.

Contract Negotiation:

Negotiate contract and pricing agreements with

brewery

clients to close deals that align with company objectives.

Industry Collaboration:

Collaborate with marketing on campaigns and promotional strategies tailored to boost brand awareness within the

brewer

and distributor community.
Qualifications

A Deep Love for Craft Beer:

A genuine passion for the

brewing

industry,

breweries

, and the culture surrounding craft beverages is essential.

Communication Skills:

Excellent communication, negotiation, and interpersonal skills necessary to build lasting relationships with

brewers

and industry professionals.

Sales Drive:

A proactive, self-motivated approach to lead generation, including cold calling and direct outreach.

Business Acumen:

Ability to analyze market data, identify growth opportunities, and develop strategic plans for capturing new

brewery

accounts.

Technical Presentation:

Ability to conduct effective product demos and clearly explain design, material, and manufacturing features to diverse

brewery

audiences.

CRM Familiarity:

Familiarity with CRM software like Salesforce or similar platforms is a plus, but not required for this

entry-level

role.
Join Steel City Tap Co. as our

Entry-Level Outside Sales Representative

and blend your passion for craft beer with a rewarding sales career! This is your chance to directly contribute to the visual identity of your favorite

breweries

and be an integral part of the beverage industry.

Pay: $34,224.75 - $41,345.93 per year

Benefits:

Cell phone reimbursement Dental insurance Health insurance Mileage reimbursement Paid time off Travel reimbursement
Work Location: On the road