Job Description

Hungry, curious, growing, and never satisfied. That\xe2\x80\x99s Fitzco, an independent, full-service agency in Atlanta, GA. We work with brands we love to identify their inherent goodness and overcome obstacles in their way. This process of harnessing what matters and converting it into what moves people is what we call unleashing a brand\xe2\x80\x99s energy. We do it every day with our partners: French\xe2\x80\x99s, Cholula, Hilton, Shoe Carnival, Johnsonville, Checkers & Rally\xe2\x80\x99s, MedExpress, and SYLVANIA. We\xe2\x80\x99re lucky to be able to combine skills across advertising, strategic planning, media, digital, social, performance marketing and design. Position Summary Programmatic has an increasingly pivotal role in delivering creative solutions to even the toughest briefs. As a part of our growing Digital Platforms team, you\xe2\x80\x99re responsible for developing and activating digital campaigns across programmatic, optimizing the campaigns for success, and using learnings and insights to fuel what\xe2\x80\x99s next. In this role, you will be responsible for the following activities: Live and breathe the overarching strategy

• Work with our planning and strategy teams to understand the client objectives, target audiences, and desired outcomes
• Inform and utilize comms strategy inputs (competitive, consumer, category, etc.) to define the role of programmatic

Build smart digital campaigns

• Develop digital plans across programmatic, aligning with business and comms objectives, determining platform priorities, creative strategy, and measurement framework
• Contribute to quarterly testing roadmaps and evaluate alphas/betas/new partners
• Maintain awareness of tech and industry capabilities to help evaluate and evolve data and tech partners
• Connect digital strategy to other paid and non-paid channels (sponsorships, OOH, CRM, TV, email, organic social etc.) to encourage more insightful and intentional campaign planning and execution

Bring the work into the world

• Activate campaigns through various Programmatic platforms and maximize media performance through ongoing optimizations
• Contribute to ongoing quality assurance process to ensure all aspects of a campaign\xe2\x80\x99s creative, settings, budget parameters, brand safety needs etc. are met
• Day-to-day budget management, pacing, partner management and billing

What you need to succeed Grit: ask the tough questions, always know the \xe2\x80\x9cwhy\xe2\x80\x9d Agility: we\xe2\x80\x99re more nimble than ever, and we\xe2\x80\x99re looking for another pace setter Straight talk: we already have enough jargon Accountability: find the delicate balance of agility, quality of work, and impact to business

• 2 years of digital media experience, 1+ year of programmatic activation experience
• Well versed in asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverables
• Experience in analyzing campaign data to consult on optimizations and adjustments within the campaign flights and translating learnings for upcoming campaigns
• Bonus experience: working across various internal teams (Media, Account, Creative, Production) to both understand the overall plan/moving pieces, and guide/inspire work where needed

Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.