Job Description

Job Summary: Serves as a primary brand steward responsible for concept, design and implementation of internal and external brand management. Under minimal supervision responsible for planning, implementing and executing creative design solutions for UT Health San Antonio-enterprise branded materials including development of official logos, creation/implementation of institutional brand identity style guide, institution publications, institution presentations, official signage, branded promotional items and visual executions of the brand assets.
Job Duties:

• Manage brand strategy for both small-scale and large-scale project including brand design, compelling content with supporting brand attributes through creative execution

• Manage brand guidelines including updating and evolving style guide, logos, templates and applications

• Review and approve art developed by the team for brand adherence and ensure deliverables effectively address marketing goals and challenges

• Create unique design concepts that are strategic and thoughtful which will differentiate the institution from competitors while maintaining institutional brand standards.

• Develop digital and print marketing assets specifically targeted to a broad array of audiences and ensure that the design is on brand and effectively engages the target audience to help meet marketing goals, objectives and initiatives.

• Develop and create internal marketing and promotional campaigns that translate marketing objectives across business units into clear and motivating creative strategies

• Collaborate with members of the Marketing and Communications team to plan and strategize materials that meet the needs of the Institution as well as marketing and brand objectives.

• Analyze brand tracking, market trends, consumer need, and the competitive landscape

• Performs all other duties as assigned.

Education: Bachelor\'s Degree in Graphic Art Design, Advertising or related field is required.
Experience: Seven (7) years of experience in graphic art, advertising and/or digital communications designer is required.
Supervisory Requirements: Has the authority to direct the work of others, hire or fire employees, or provide recommendations as to the hiring, firing, advancement, promotion or any other change of status of other employee.