Job Description

Position Summary

You are a master in transmedia storytelling. You will have the strategic role of building the brand\xe2\x80\x99s tone of voice, in line with the Brand direction and bringing to life an empathetic connection with our consumer target through brand and product narratives. You are highly skilled in the art of advertising, brand building, transmedia storytelling, and meaningful brand narrative, bringing together cultural values and product stories. You are detail-oriented, creative, inspirational, agile, a fast-forward thinker, and a collaborative problem solver with outstanding brand communication skills.

Join the Timberland Family

Founded in 1973, Timberland\xc2\xae is a global outdoor lifestyle brand based in Stratham, New Hampshire, with international headquarters in Switzerland and Hong Kong. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of footwear, apparel, and accessories for people who value purposeful style and share the brand\xe2\x80\x99s passion for enjoying \xe2\x80\x93 and protecting \xe2\x80\x93 nature.

At the heart of the Timberland brand is the core belief that a greener future is a better future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world.

Timberland is a VF Corporation brand. VF is one of the world\xe2\x80\x99s leading apparel, footwear, and accessories companies with socially and environmentally responsible operations and a commitment to delivering innovative products and creating long-term value for its employees, customers, and shareholders.

To learn more about Timberland and share in our mission to step outside, work together and make it better, visit one of our stores, , or follow us .

Senior Manager, Brand Marketing (Global Timberland)

As Senior Manager, Brand Management, you will be a trusted member of our team reporting to the Director, Brand Management. You will manage a team consisting of a manager and a coordinator. You will collaborate and liaise with the managers and directors of Merchandising, Design, and Product Management and the manager and directors of Regional Marketing.

How You Will Make a Difference

What you will do:

• Drive the brand, leveraging key consumer insights and cultural trends
• Build and manage global marketing plans to activate each story in the seasonal brand journey
• Be the driver of significant brand campaigns globally (50th Anniversary)
• Integrate and activate all product categories \xe2\x80\x93 footwear, apparel, and accessories \xe2\x80\x93 to build the brand for our consumer muse

How you will do it:

• Partner with regional marketing teams to build robust global launches executed regionally
• Brief internal teams with powerful strategies, success metrics, and key performance indicators (KPIs) in the form of channel briefs \xe2\x80\x93 Public Relations (PR), digital, influencer, etc.
• Monitor programs to develop key learnings and insights to drive future programming

What success looks like:

• You are adaptable with innovation and innovative thinking while continuously learning and driving results
• With your management skills in business acumen, customer focus, driving execution, operational decision-making, and selecting talent, you will build strategic work relations with trust, communication, and commitment while leveraging cultural diversity
• In building and maintaining a successful team, you coach and develop others with empowerment and by facilitating change

Free to Be, Inclusion and Diversity

As a purpose-led, performance-driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skill for Success

Years of Related Professional Experience: 5-7+ years of relevant and progressive experience

Formal education and subsequent undergraduate/graduate degrees, such as a bachelor\xe2\x80\x99s degree, preferably in business or marketing strategy or a related field, are nice to have, but we are most interested in your total experience and professional achievements. In addition to being a self-starter, you are highly organized and able to work well with individuals at all levels.

• What we expect you already know/have:

• A demonstrated ability to work with a team
• The must-have a track record in executing tasks and projects
• Big picture thinking
• A passion for working for a purpose-led brand
• A proven aptitude for thinking strategically
• Strong project management skills
• The capability to show resiliency, build relationships, and influence people who are not direct reports
• Strong computer skills
• Possess digital and social media experience
• Excellent written and verbal communication skills, and confidence in presenting to diverse groups
• Previous experience in the fashion footwear or apparel industry a plus

• What we will teach you:

• Career ownership, enabling you to build your knowledge and experience across different brands and even other countries
• To thrive in a supportive feedback-based culture where respect and integrity guide us in what we do
• How to grow, both professionally and personally, with tailored training \xe2\x80\x93 from a thorough induction to ongoing online and face-to-face training
• Be part of an inclusive environment where people of diverse backgrounds, lifestyles, and nationalities love working together
• To inspire others to step outside and make it better, make a difference by using purposeful actions first and encourage others to join you, believe in collaboration and work to create positive transformations, and initiate and propose bold ideas for innovation, development, and progress

• VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere

What\xe2\x80\x99s In It for You

We\xe2\x80\x99re in the business of unleashing human potential, driven by the ideas, energy, and commitment of our people. That\xe2\x80\x99s why we offer comprehensive benefits that encourage mental, physical, and financial well-being for all VF associates. When it comes to benefits, we\xe2\x80\x99re the total package. Go to and click \xe2\x80\x9cLooking to Join VF?\xe2\x80\x9d to learn more.

Our Parent Company, VF Corporation

VF is one of the world\xe2\x80\x99s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities, and experiences they cherish through our family of iconic outdoor, active, and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It\xe2\x80\x99s the reason we come to work every day. It\xe2\x80\x99s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals together. This is our calling. Learn more at .

We just have one question Are you in?

R-20230516-0041

VF Corporation