Job Description

Description:

\xc2\xb7 The Integrated Marketing Communications (IMC) organization is responsible for leading all integrated marketing programs across the CMO and Business Groups.

\xc2\xb7 The IMC managers lead the design of the marketing strategies, process, and plans relative to launches, campaigns, promotions and products.

\xc2\xb7 The manager owns internal communication of campaign progress to all stakeholders, agency briefings, go-to-market kickoff, and ensures flawless execution.

The IMC Team is responsible for:

\xc2\xb7 Strategic planning of marketing initiatives - Being a single point of contact (POC) for the Business Unit (BU) and CMO organizations

\xc2\xb7 Leading the strategic brief writing - Managing communication priorities for

\xc2\xb7 The integrated marketing processes - Project managing campaigns across multiple teams

\xc2\xb7 The IMC Manager will lead the planning, management, execution, and reporting on multi-channel campaigns that increase brand awareness, drive demand and provide customer insight.

\xc2\xb7 You will have the authority and independence to ensure that requirements, communication opportunities, and risks of the various objectives are identified, managed, and completed in a timely fashion in order to achieve on-time completion of the program and its phases.

JOB DUTIES: -

\xc2\xb7 Collaborate with segment marketing leads to define campaign objectives, establish baseline brief

\xc2\xb7 Partner with internal teams (creative, media, research, insights, competitive intelligence, go to market, PR, AR, events, legal) to refine campaign needs and finalize briefing needs

\xc2\xb7 Author and own strategic briefs for multiple products and lines of business, targeting multiple audiences - from working team to executive-level overviews

\xc2\xb7 Ensure all projects are aligned with established strategy and keep team members supplied with the information they need to deliver work that is on strategy and on deadline

\xc2\xb7 Manage timelines and have your finger on the pulse of all program details so you are the one person who knows the status of any deliverable at a given point in time.

\xc2\xb7 Deep understanding of emerging business trends, technologies, business intelligence and competitive threats to share back with the business and ensure the strategy is aligned.

\xc2\xb7 Partner with Insights team to fill knowledge gaps where they exist

EDUCATION/CERTIFICATIONS: -

\xc2\xb7 Bachelor\'s degree in Marketing or four or more years of work experience.

\xc2\xb7 Experience working with marketing research, research strategy, or consumer research methodologies.

\xc2\xb7 Ability to juggle multiple priorities to meet deadlines in a dynamic environment.

\xc2\xb7 Translated market knowledge and strategy into compelling stories and tools for the sales team.

\xc2\xb7 Ability to manage multiple, complex projects simultaneously and often independently

\xc2\xb7 Agency or consultant experience preferred, but not required

\xc2\xb7 Must be a team player and able to work well with large and varied teams

\xc2\xb7 Highly effective communication and presentation skills

Even better if you have:

\xc2\xb7 B2B Marketing experience - Digital experience and an understanding of trends and key business drivers.

\xc2\xb7 Presented findings and insights targeted to what that audience cares about (up to the executive level).

\xc2\xb7 Analyzed what\'s important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities.

iTech