Job Description

Overview

FleishmanHillard is looking for a Director of Digital Marketing who is an expert at guiding strategy and execution across paid social, paid search and content strategy. This candidate must have a solid understanding of how paid media can amplify brand content and messages, deliver on client business objectives and ultimately benefit earned and owned communications efforts for a variety of clients.

The Director of Digital Marketing will be a leader within our global Media + Platforms team and will help to build a unique point of view and go to market strategy for growing the paid media practice at FleishmanHillard. This includes overseeing components of the practice and capability such as planning, buying, managing, and optimizing paid media activities across the digital ecosystem (social, display, programmatic and search). The Director will be a key POC for paid media and/or digital programs across internal and external stakeholders and will be responsible for key strategic partnerships and growth development. The Director will also serve as client-facing paid strategy lead on a variety of key accounts.

We recognize that diversity, equity and inclusion benefit our agency, our clients, and the communities in which we work and live. To that end, we strongly encourage applications from women, people of color, members of the LGBTQ community, veterans, and individuals with disabilities. As part of our ongoing effort to be the world\xe2\x80\x99s most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our DE&I goals.

Responsibilities

Candidates should be

• Both strategic and hands-on, serving as a partner to account leads and team across the St. Louis office, and the FH network
• Nimble, dynamic, and poised, navigating the various communications challenges that clients face, and bringing creative and smart solutions forward
• Experienced at working across a variety of new and existing business opportunities, with an eye toward recommending paid and/or integrated content solutions wherever possible
• Comfortable serving as inspiring and dynamic lead who is accountable for deliverables, and works directly with a team to execute against client needs
• Able to build relationships with key external partners including media vendors, publishers, data providers and Omnicom sister agencies (as needed)
• Willing to learn and become an expert in paid media operations including all back-office financial and legal standard operating procedures, and be a champion for compliance across all client needs

The ideal candidate has a track record of working across all aspects of paid media with an understanding of earned and owned. You have overseen all aspects of digital advertising and paid social planning and activations, are current with industry best practices and understand the importance of audience-first planning. Key to this role is an analytical acumen to ensure that success is measured in the right way and provided to our clients in a succinct and actionable manner. The role requires strong project management skills as well as tenacity and passion for delivering outstanding media ideas and work.

Qualifications

• Work experience: 6-10 years of experience in digital media planning (preferably paid social, paid search and native advertising/sponsored content) and buying, including 5+ years team or department management experience required
• Agency experience preferred
• Experience working on clients who are comms plan-driven; ability to translate comms strategy into media approaches
• Strong understanding of digital landscape and how/where bridges are built between paid social, search and other channels
• Demonstrated experience planning and managing strategic paid campaigns across digital advertising channels, social media platforms (including Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, etc.) and content marketing platforms (e.g. Sharethrough, Outbrain, StackAdapt, Nativo, etc.) that are aligned to achieving business, marketing and communications objectives
• Experience providing best practices, latest trends and recommendations across the digital media ecosystem including content and creative units, building target audiences, structuring, and managing campaigns, optimizing campaign performance, and communicating campaign performance and ROAS (Return on Ad Spend)
• Experience building and managing relationships with ad sales reps and managers across the digital and social media ecosystem
• Strong analytical skills; must be proficient in analyzing and interpreting web and social-related data from campaign performance
• Understand client\xe2\x80\x99s business requirements, and design reporting and analysis approaches tailored to measuring primary objectives and key business outcomes
• Experience distilling complex and high volumes of data into simple KPIs and data visualizations / dashboards / scorecards
• Experience writing clear and concise presentations for client summarizing data insights, outcomes, and implications in a straightforward and enlightening way for clients
• Ability to contribute to increasing level of innovation in data, analytics, and paid media programs

Additionally, candidates must possess:

• High Ethical Standards: Community facilitators are stewards of a company\xe2\x80\x99s social media policy and service as a \xe2\x80\x9cvoice\xe2\x80\x9d of the brand. Qualified candidates will demonstrate the personal integrity and professionalism worthy of such responsibility.
• Refined Communication Skills: Ideal candidates are customer-service minded and should be calm, clear, and consistent communicators adept at navigating large organizations in a positive, diplomatic way. Comfortable in the role of teacher, trainer and mentor, the successful candidate should possess enough hands-on experience implementing digital communications to translate terminology into a language that all can understand.
• Propensity for Time Management/Multi-tasking: The ideal candidate is a self-starter who is solutions-oriented, thrives under pressure, enjoys fast-paced work, and is dedicated to quality. He/she is extremely motivated and in search of a challenging, career-advancing opportunity.
• Ability Work Collaboratively in a Team Setting: Must be a consummate team player who brings a passionate, positive, high-energy approach to client service and delivering results. Ideal candidate should possess excellent relationship skills; be a good listener; respect the expertise of others; and have ability to motivate and generate effective action from all levels of the organization.

About FleishmanHillard

We\xe2\x80\x99re more motivated by what we can give than what we receive, with a longstanding worldwide service commitment to support social inclusion in the communities in which we work and live. We specialize in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2021 PRovoke Global Agency of the Year; 2021 ICCO Network of the Year; 2021 Campaign Global PR Agency of the Year; 2022-2023 PRWeek U.S. Agency of the Year and Outstanding Extra-Large Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; 2021 PRWeek UK Large Consultancy of the Year; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2022; and to Seramount\xe2\x80\x99s (formerly Working Mother Media) \xe2\x80\x9cTop Companies for Executive Women\xe2\x80\x9d list 2010-2022. FleishmanHillard is part of Omnicom Public Relations Group, and has 75 offices in more than 30 countries, plus affiliates in 45 countries.

FleishmanHillard offers a hybrid work model, and seeks employees who are comfortable working in the office for a portion of their workweek. We value the collaboration and camaraderie that in-person interactions provide, but also understand the importance of flexibility and balance in our employees\' lives. As such, we are open to discuss various work arrangements that accommodate individual needs and circumstances, including flexible scheduling and alternative work arrangements. Our goal is to foster a productive and inclusive work environment where all employees can thrive, both in and out of the office.

FleishmanHillard is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, alienage, citizenship status, sexual orientation, genetic information, or any other protected class under federal, state or local laws. Please do not contact the office directly to apply \xe2\x80\x93 only resumes submitted through this website will be considered. If you need assistance reviewing career opportunities or completing an application, please email our or call 314-982-1700 and ask to be connected to Talent Development.

The anticipated salary range for this position is $85,000-$150,000.

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications and geography. A range of medical, dental, vision, 401(k) matching, paid time off and/or other benefits also are available.

FleishmanHillard