Job Description

Director, Digital Marketing (Onsite, Hybrid or Remote) SIG SAUER, Inc., is a leading provider and manufacturer of firearms, electro-optics, ammunition, airguns, suppressors, remote controlled weapons stations, and training. For over 250 years SIG SAUER, Inc. has evolved, and thrived, by blending American ingenuity, German engineering, and Swiss precision. Today, SIG SAUER is synonymous with industry-leading quality and innovation which has made it the brand of choice amongst the U.S. Military, the global defense community, law enforcement, competitive shooters, hunters, and responsible citizens. Additionally, SIG SAUER is the premier provider of elite firearms instruction and tactical training at the SIG SAUER Academy. Headquartered in Newington, New Hampshire, SIG SAUER has over 3,200 employees across twelve locations in three states. The tremendous growth of SIG SAUER has fueled outstanding opportunities for experienced professionals to join our team. Position summary: The Director, Digital Marketing reports to the VP of Marketing and oversees the holistic digital marketing strategy for the company.
Job Duties & Responsibilities:

• Leads and champions all aspects of digital marketing across the consumer website, CRM efforts, and eCommerce.
• Develop and implement strategies to drive digital objectives, goals, and measures.
• Leads and champions all digital optimizations, measurements, and analysis.
• Developing and managing digital marketing campaigns as part of larger initiatives.
• Leads and manages all aspects of company SEO/SEM.
• Responsible to take eCommerce revenue to new, higher levels, in FY22 and help position the organization as a strong digital-centric brand.
• Managing future resigns of the company websites, eCommerce, email marketing, SEO, and digital analytics.
• Develop and manage email marketing strategy.
• Responsibility for planning and budgetary control of all digital marketing and eCommerce efforts.
• Evaluating customer research, market conditions, and competitor analysis.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on insights.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate \xe2\x80\x93 Key member of Marketing Lead Team.

Education and/or Experience:

• Bachelor\xe2\x80\x99s degree in a related field.
• Experience working with Magento, Oracle-Eloqua, and Monetate is strongly desired.
• Minimum of 7-10 years experience leading digital efforts for a consumer brand, with emphasis on CRM and eCommerce.
• Experience managing SEO and Affiliate programs.
• Experience with Google Analytics and Google Tag Manager.
• Strong understanding of the current market and industry digital marketing concepts, strategy, and best practices.

Working Conditions:

• Able to lift up to 25 pounds.
• Must wear Personal Protective Equipment (PPE) which is required in designated areas.

SIG SAUER, Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor\xe2\x80\x99s legal duty to furnish information. 41 CFR 60-1.35(c)