Job Description

#LI-Remote

Citeline is one of the world\'s leading providers of data and intelligence on clinical trials, drug treatments, medical devices and what\'s new in the regulatory and commercial landscape. Relying on us to deliver vital advantage when making critical R&D and commercial decisions, our customers come from over 3000 of the world\xe2\x80\x99s leading pharmaceutical, contract research organizations (CROs), medical technology, biotechnology and healthcare service providers, including the top 10 global pharma and CROs.

From drug and device discovery and development to regulatory approval, and from product launch to lifecycle management, we provide the intelligence and insight to help our customers seize opportunities, mitigate risk and make business-critical decisions, faster. As the pharma and healthcare sector faces unparalleled upheaval, customers rely on our independent advice, enabling them to cut through the clutter and make sense of changing drug development, regulatory and competitive landscapes.

Now, Citeline is proud to be a part of , an organization that consists of market-leading pharmaceutical solutions providers united under one goal: to improve patient access to life-saving therapies. Within this organization, Citeline plays a key role in helping clients connect the dots from pipeline to patient.

Team Overview

Citeline, a Norstella company, is seeking a Digital Marketing Manager who will collaborate with Marketing, Business Development and Sales teams to design and deliver a host of marketing initiatives. This role will enhance brand awareness within the digital space, as well as drive web traffic and lead conversion.

Responsibilities

• Manage digital campaign planning
• Mange paid media advertising and budget
• Manage all SEO related activities
• Oversee search engine marketing (SEM) activities
• Oversee digital reporting and budgeting
• Manage and support online chat tool
• Support marketing automation
• Map and improve customer experience
• Collaborate with agencies as needed
• Demonstrate strong analytical skills with the ability to draw insights and make recommendations

What you\xe2\x80\x99ll do

• Focus on top of funnel ads and outreach all the way to continued efforts to entice and expand our customer base.
• Support Citeline\xe2\x80\x99s lead generation efforts thru LinkedIn & Google and focus on delivering qualified leads to a growing sales team
• Perform detailed data monitoring using research tools and effectively interpret, analyze, and implement changes to improve site architecture and page content.
• Ensure SEO tactics are implemented and are in-line with major search engines, like Google, such as: quality content, page load times, mobile compatibility, keyword-rich meta tags, internal and external linking, simplicity of site navigation, etc.
• Own SEO Roadmap & Content Calendar for Citeline with input from stakeholders such as Demand Generation, Digital Marketing, Editorial Teams, and other constituents.
• Execute tactics for building traffic and growing supporter base through online media and SEO by coordinating all online content / schedules with peers.
• Develop outbound strategies to create and sustain an active pipeline
• Oversee the management of SEM activities and optimization while managing budgets
• Own online chat tool including creating new playbooks, measuring results and communicating with internal teams.
• Collaborate with team member and improve marketing automation & ABM strategies
• OwnCiteline\xe2\x80\x99s digital customer experience and make recommendations around the best UX, landing pages, and forms, ensuring implementation.
• Work cross-functionally with internal teams throughout the entire customer journey with an appreciation for design, compelling copy, and attention to detail, and empathy to our customers\xe2\x80\x99 and prospects\xe2\x80\x99 challenges, goals, and experience
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Lead digital support efforts for other departments such as product and human resources
• Develop and manage the digital budget & KPIs, providing weekly, monthly, and quarterly performance reports to stakeholders.
• Oversee creative design
• Other duties as assigned

Requirements

• 4-year degree or equivalent work experience
• 5+ years of Marketing Manager experience with a clear track record of achievement at a B2B company
• Strong experience running paid advertising thru LinkedIn & Google
• Experiencing managing agencies and holding accountable for performance
• Deep understanding of SEO strategies & research tools like SEMRush, MOZ, and Google Search Console
• Experience in best practices of digital marketing across multiple platforms
• Strong experience with Eloqua or similar inbound marketing tools and marketing automation
• Salesforce or comparable CRM experience
• Advanced social media knowledge
• Web design background
• Working knowledge of Sitecore websites
• Competency in managing budgets
• Excellent demonstrable verbal, written, and analytical communication skills.
• Exceptional attention to detail
• Devotion to systems, repeatability, efficiency, and measurement
• High technical acumen, an early adopter
• Team player, bias for action, results-oriented

Nice to have:

• Outbound campaign experience using nurture campaigns
• Interest in delivery tech industry research, articles, trends
• Vertical experience in pharma, healthcare, and market access
• Strong copywriting skills
• Product marketing skills
• Experience with online chat
• Light graphic design skills
• Light video editing skills
• WordPress background
• Knowledge of market access, MMIT clients or solutions

Location: Remote

Travel Requirements: <15%

The guiding principles for success at Norstella:

01: Bold, Passionate, Mission-First

We have a lofty mission to Smooth Access to Life Saving Therapies and we will get there by being bold and passionate about the mission and our clients. Our clients and the mission in what we are trying to accomplish must be in the forefront of our minds in everything we do.

02: Integrity, Truth, Reality

We make promises that we can keep, and goals that push us to new heights. Our integrity offers us the opportunity to learn and improve by being honest about what works and what doesn\xe2\x80\x99t. By being true to the data and producing realistic metrics, we are able to create plans and resources to achieve our goals.

03: Kindness, Empathy, Grace

We will empathize with everyone\'s situation, provide positive and constructive feedback with kindness, and accept opportunities for improvement with grace and gratitude. We use this principle across the organization to collaborate and build lines of open communication.

04: Resilience, Mettle, Perseverance

We will persevere \xe2\x80\x93 even in difficult and challenging situations. Our ability to recover from missteps and failures in a positive way will help us to be successful in our mission.

05: Humility, Gratitude, Learning

We will be true learners by showing humility and gratitude in our work. We recognize that the smartest person in the room is the one who is always listening, learning, and willing to shift their thinking.

Benefits

Employee experience is very important to us. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally. Our benefits include:

• Medical Benefits, Dental Benefits, Vision Benefits
• Flexible Spending Account (FSA), Health Savings Account (HSA)
• Basic Life and Personal Accident Insurance, Basic Disability Insurance, Voluntary Group Life Insurance, Voluntary Personal Accident Insurance
• 401k Plan with Employer match
• Paid Time Off (PTO) \xe2\x80\x93 10 Company Holidays, 15 Vacation Days, 2 Floating Holidays, Birthday Day and 4 Volunteer Days

The expected base salary for this position ranges from $75,000 to $80,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus.

Citeline is an Equal Opportunity Employer. All employment decisions shall be made without regard to age, race, creed, colour, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, we\xe2\x80\x99re just as excited about you.

Citeline