Position Title: Digital Marketing Manager
Department: Development
Location: Remote in approved states*
Key Relationships:
Reports to: Associate Director, Direct Response
Direct Reports: none
Assignment Type: Full time
Compensation: $63,450 to $74,250
Benefits:
About Americares:
Americares is a health-focused relief and development organization that saves lives and improves health for people affected by poverty or disaster. Each year, Americares reaches 85 countries on average, including the United States, with life-changing health programs, medicine, medical supplies, and emergency aid. Americares is one of the world\'s leading nonprofit providers of donated medicine and medical supplies. For more information, visit americares.org.
About the position:
The Digital Marketing Manager, Direct Response is responsible for managing the digital marketing fundraising program, including email and paid digital media (search, social, display, streaming, etc.) The Direct Response and Integrated Marketing team within Americares is projected to raise an approximate $18M in FY23 from a diverse individual donor base across 60+ annual campaigns spanning offline and online channels.
Reporting to the Associate Director, Direct Response, this position will supervise and manage third party vendor relationships, working collaboratively with key internal stakeholders to set program strategies, develop winning tactics, execute campaigns, and conduct regular program analysis to optimize results.
Key Outcomes:
In the first 90 days, the Digital Marketing Manager would be independently overseeing the digital fundraising program execution, reviewing campaigns, seeking out input/approval from supervisor and key stakeholders, and providing direction to agency.
In the first 6 months, the Digital Marketing Manager would be able to (1) offer feedback (with rationale) on campaign strategy, lead analysis to optimize results, and make insightful recommendations on the future of the program (2) demonstrate proficiency in donation page platform (Classy) and email platform (Sales Force Marketing Cloud).
In the first year, this person would play a critical role in driving Americares\' digital marketing program strategy and establishing marketing automation best practices (utilizing Sales Force Marketing Cloud) to grow donor file and maximize revenue to Americares.
Duties and Responsibilities:
Program Management
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