Job Description

Description :

Company Overview:

We are a family-owned company with 16+ restaurant concepts nationwide and recently named one of the Top 200 Restaurant Groups by Nation\xe2\x80\x99s Restaurant News. Our restaurant group is big enough to provide tremendous growth opportunities, yet nimble enough that you can make a difference and your voice will be heard. Be part of a unique, innovative, thriving restaurant group that is known for having \xe2\x80\x9cThe Hottest Cocktail Spot\xe2\x80\x9d \xe2\x80\x93 Eater LA, two locations listed in Yelp 100\xe2\x80\x99s \xe2\x80\x9cMost Romantic Restaurants\xe2\x80\x9d, and three of the \xe2\x80\x9cTop 100 Independent Restaurants\xe2\x80\x9d in sales in the USA \xe2\x80\x93 Restaurant Business

Our mission at Specialty Restaurants is to consistently deliver a 5-star experience for our teams, guests, partners and community. We look forward to adding our next valued team member!

Position Summary (on-site):

The Digital Marketing Manager will be responsible for leading and executing the overall digital marketing strategies for this industry-leading restaurant group, including brand development, social media, SEO, geofencing, promotions, and all other aspects of digital marketing. Do you excel in a fast-paced, demanding environment? Are you a brand builder that loves food and beverage? Do you have a track record for leading and mentoring your teams? If so, we would love to hear from you.

Pay: $80000 - $110000 / year

Primary Job Function:

We are looking for a creative leader with vision to develop and execute our strategic marketing plan to increase guests counts and revenues across our restaurants, special events, 3rd party ordering platforms, and off-site catering partners. This person is responsible for planning, organizing and managing all digital marketing functions for our brands, such as SEO, geofencing, advertising, graphic design, social media, promotions, reputation management and guest engagement programs. The Digital Marketing Manager will work collaboratively with our Restaurant Teams and other Support Center departments. In addition, this person will be responsible for establishing and maintaining the SRC brand standards, internally and externally, throughout our core markets and expansion into new markets with new restaurant openings. There are defined opportunities for growth and advancement from this role.

Objectives & Goals:

• Create marketing plans to increase sales revenues across all revenue centers and day parts to meet sales goals

• Strategic and creative development for all corporate, restaurant and catering brands (PR, event marketing, online/digital, advertising, directories, in-store collateral, social media, gift cards, private dining, etc.)
• Manage semi-annual seasonal menu food & beverage changes across concepts executing with Regional Directors and Executive Chefs to enhance menu offerings, while increasing margins and food scores
• Create new Guest Engagement/Loyalty program to encourage repeat and frequency through CRM, email marketing, SMS and Guest Centric programs
• Ensure Marketing Local Store programs including events, promotions, brand awareness campaigns, Operational holidays, and partnerships are in line with brand standards
• Support the Path to 5 Stars Mission by utilizing reputation management tool to enhance scores
• Spearhead corporate gift card program & holiday gift card program, including 3rd party outlets
• Work with special events departments on lead generation to increase inquiries and special events bookings through promotional concepts, customer relationship management, and enhanced websites with virtual tours
• Lead re-positioning and re-branding of restaurant concepts implementing a cohesive branding style guide across all touch points
• Engage and manage external resources including agencies and vendor partners
• Employ and engage with SEO and Geofencing technology to increase brand awareness to desired markets.

Requirements:

• 4+ years\xe2\x80\x99 experience in Digital Marketing in a management-level role, with at least 6 years\' overall Marketing experience
• Bachelor\xe2\x80\x99s degree required; MBA preferred
• Experienced in SEO with proven results
• Experience with geofencing technology and efforts, also with proven results
• Strong social media and digital marketing background
• Passion for food & beverage with a grand knowledge of culinary and cocktail trends
• Knowledge of a wide range of marketing techniques and concepts
• Strong Creative Direction, Storytelling and Copywriting skills
• Must be a self-starter who thrives in fast-paced environment
• Desire to work both independently and collaboratively
• Data-driven with strong analytics skills

Benefits:

• Competitive compensation + bonus potential
• Lifestyle Spending Account benefit, which supports you and your family in numerous ways such as through gym memberships, child care, student loans & more!
• Comprehensive health insurance plans that include substantial medical, dental and vision options
• 401k with annual employer match
• Employer paid life insurance
• Variety of supplemental benefit plans
• Health Savings Account
• Monthly dining reward dollars to use at various company locations
• Paid vacation
• Paid/floating holidays
• Bereavement Pay
• Lunch provided every Monday-Wednesday at corporate office
• Work from home Fridays
• Education Assistance Program (EdAP) for hospitality related education growth
• Employee Assistance Program (EAP) to assist with work life balance
• Employee Referral Program with payouts up to $4,000 each for qualifying management positions

Disclaimer:
The above job description is meant to describe the general nature and level of work being performed; and is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position.

We are an Equal Opportunity Employer. We recognize that people are our finest asset. It is our policy to provide equal employment opportunities to all individuals, regardless of race, creed, color, religion or belief, national origin, sex, ancestry, age, marital status, veteran status, disability, medical condition, gender identity or sexual orientation or any other classification protected by law.

Specialty Restaurants Corporation maintains a drug free workplace. All job offers are contingent upon successfully passing a background check.

Skills : Conflict Resolution: Required Advanced
Communication Skills: Required Expert
Leadership: Required Expert

Behaviors : Team Player: Works well as a member of a group
Leader: Inspires teammates to follow them
Innovative: Consistently introduces new ideas and demonstrates original thinking

Education : Masters
Bachelors

Experience : 2 years: Experience with geofencing, SEO, social media and digital marketing
4 years: Digital Marketing (Manager level position)
1 years: Marketing role in the restaurant/hospitality industry

SRC