Deputy Director, Brand, Editorial And Content

Seattle, WA 98109, United States

Job Description


The Foundation We are the largest nonprofit fighting poverty, disease, and inequity around the world. Founded on a simple premise: people everywhere, regardless of identity or circumstances, should have the chance to live healthy, productive lives. We believe our employees should reflect the rich diversity of the global populations we aim to serve. We provide an exceptional benefits package to employees and their families which include comprehensive medical, dental, and vision coverage with no premiums, generous paid time off, paid family leave, foundation-paid retirement contribution, regional holidays, and opportunities to engage in several employee communities. As a workplace, we\xe2\x80\x99re committed to creating an environment for you to thrive both personally and professionally. The Team In June 2020, the foundation established a new Communications Division, led by the Chief Communications Officer, to oversee the foundation\xe2\x80\x99s global communications strategy. The division brings together internal and external communications to advance the foundation\xe2\x80\x99s mission of a more equitable world.

The Global Content and Campaigns team is responsible for engaging priority audiences with compelling content and campaigns to help advance the foundation\xe2\x80\x99s advocacy and programmatic goals and support its brand. The team\xe2\x80\x99s responsibility also includes the development and implementation of integrated marketing campaigns and managing foundation channels (e.g., gatesfoundation.org, The Optimist newsletter, social media for foundation and leadership, etc.) and platforms (e.g., Goalkeepers report and events, the Discovery Center, Make Me Care About podcast, etc.).

The Brand, Editorial and Content team develops brand, campaign, and content strategies in alignment with foundation\xe2\x80\x99s mission and its program and advocacy objectives. The team is accountable for leading all aspects of the successful execution and evolution of those strategies, in close collaboration with program and regional partners. The team defines the brand and creative direction in alignment with the brand strategy and works with our program and regional communications functions to develop and implement premier content for a variety of digital channels and campaigns. Application Deadline: May 5, 2023 Your Role The Deputy Director of Brand, Editorial and Content is key member of the Communications leadership team and will work with colleagues across the foundation\xe2\x80\x99s nine global offices to lead strategies on creative ideation, story identification and aligning to the foundation\xe2\x80\x99s brand, storytelling approach, building and inclusive culture that engages, inspires and promotes. Reporting directly to the Director of Global Content and Campaigns, the ideal candidate will be responsible for leading brand and editorial strategy, content development, key campaigns, priority advocacy moments, and leading a team of creative producers, strategists, and editorial planners to engage audiences and achieve communications goals. You will lead the development and execution of brand, editorial and content strategies in support of the foundation\xe2\x80\x99s mission and program and advocacy outcomes. This position will be based in our Seattle, WA OR Washington, DC office. Candidates must be able to commute to the office and be able to legally work in the country where this position is location . Relocation will be provided. What You\xe2\x80\x99ll Do: Responsibilities will include but not be limited to the following: Strategy development and implementation(50%)

  • Lead the foundation\xe2\x80\x99s brand strategy that aligns with the organization\'s mission to build it trust and credibility with key audiences.
  • Lead the development and delivery of editorial and content that drive program and advocacy outcomes across all channels.
  • Lead creative vision and direction across all digital platforms (e.g., gatesfoundation.org, The Optimist newsletter, social media for foundation and leadership, etc.) and platforms (e.g., Goalkeepers report and events, the Discovery Center, Make Me Care About podcast, etc.)
  • Oversee the development of creative storytelling through content that builds awareness, drives engagement, and inspires action in support of priority outcomes.
Team Management (25%):
  • Empower, encourage, and lead a complementary team of eight full time and contingent employees achieving the goals of The Brand, Editorial and Content team and cross-functional programs. May include one on ones, performance management, team meetings, setting priorities, roadmap management, and addressing partner concerns.
  • Responsible for budgets and resources for the team, ensuring effective use of resources and efficient operations.
  • Support an inclusive work environment that promotes creative and diverse approaches, and demonstrate strong management capacity to cultivate an impactful, collaborative team culture.
Cross Foundational forums and ad-hoc items (25%):
  • Regular attendance in cross-initiatives forum and additional forums as needed. Establish and cultivate relationships with peers in these forums. Lead and/or participate in cross-functional issues as they arise.
  • Apply audience data to develop insights, evolve brand and editorial strategies, and improve content performance.
  • Stay current with industry trends and innovative practices and incorporate them into the work.
  • Develop strong relationships with internal collaborators and external partners that support integrated efforts across teams and global offices.
  • Collaborate closely with program and advocacy as well as regional offices communications teams to develop integrated content approaches that support their strategic objectives.
  • Design campaign/event strategies that support key Foundation initiatives, working closely with teams, partners and agencies to find opportunities to amplify impact and drive outcomes.
  • Ensure consistency of messaging and visual identity across all channels, and develop and maintain brand guidelines and content platforms to support the goals and outcomes of the organization.
Your Experience
  • Bachelor\'s degree in marketing, communications, journalism, or a related field with 10+years of experience in brand strategy, editorial, or content marketing or equivalent combination of education and experience
  • Functional/Technical Expertise: Strong expertise in developing and implementing brand guidelines and content platforms that support program and advocacy outcomes.
  • Strategic agility: Anticipates trends and future consequences; has broad knowledge and perspective; articulates vision, possibilities, and likelihoods; builds breakthrough strategies and plans.
  • Organizational agility: Navigates the ecosystem in which matrixed organizations operate.
  • Strong leadership skills leading impactful teams.
  • Demonstrated experience in creating and driving thought leadership and collaborator engagement initiatives that align with priory outcomes.
  • Strong project management skills with the ability to manage multiple projects simultaneously.
  • Excellent research, writing, oral communication, interpersonal skills.
Other Attributes
  • A powerful base of knowledge in marketing, storytelling and digital platforms.
  • Ability to work comfortably across time zones.
  • Real passion for the foundation\xe2\x80\x99s mission!
  • Experience working in/with a major non-profit/public health, government, communications agency, or private sector organization.
  • Ability to travel up to 20% of the time.
The typical salary range for this role is $170,980 to $317,240 USD. The exact offer will be determined by a variety of factors such as the candidate\xe2\x80\x99s individual skills, qualifications, and experience relative to the requirements of the role. #LI-PA1 Hiring Requirements As part of our standard hiring process for new employees, employment will be contingent upon successful completion of a background check. Depending upon your work location, we may require proof of full vaccination against COVID-19 and any recommended booster doses. All employees based in the United States are to provide proof of full vaccination upon hire and any recommended boosters, subject to applicable laws. Candidate Accommodations If you require assistance due to a disability in the application or recruitment process, please submit a request here. Inclusion Statement We are dedicated to the belief that all lives have equal value. We strive for a global and cultural workplace that supports ever greater diversity, equity, and inclusion \xe2\x80\x94 of voices, ideas, and approaches \xe2\x80\x94 and we support this diversity through all our employment practices. All applicants and employees who are drawn to serve our mission will enjoy equality of opportunity and fair treatment without regard to race, color, age, religion, pregnancy, sex, sexual orientation, disability, gender identity, gender expression, national origin, genetic information, veteran status, marital status, and prior protected activity.

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Job Detail

  • Job Id
    JD4268131
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Seattle, WA 98109, United States
  • Education
    Not mentioned