Job Description

Resonant Link is transforming the charging experience across industries and leading the movement to electrify work, logistics, transportation, and patient care. Our mission is to provide fast, safe, and reliable wireless power to help people, businesses, and the planet thrive, and more specifically, to: * Power fleets while they work: enable material handling equipment like forklifts and robots to achieve 24/7 uptime by integrating wireless chargers into fleet operations, saving time, saving money, and protecting the planet through smaller batteries, smaller fleets, and more efficient power distribution and energy storage.

• Eliminate drivelines and risky battery replacement surgeries, forever: eliminate unnecessary surgeries, enable new therapies, and elevate existing treatments with the world\xe2\x80\x99s smallest, fastest, easiest to align, FDA-compliant wireless chargers for implantable medical devices like neurostimulators, pumps, and pacemakers.

As the Demand Generation Manager at Resonant Link, you will be responsible for attracting qualified leads and enabling our sales team to grow our topline revenue. You will work as part of a marketing team that is introducing our world-class wireless chargers to the world. You will evangelize our vision and mission and share market feedback and insights company-wide about our medical, mobility, and consumer electronics customers. Through a mix of content strategy, marketing automation, paid ads, and events, you\xe2\x80\x99ll attract new leads and create prospects for our sales team. Your success as our first Demand Generation Manager is crucial to ensuring we communicate and create market value, meet our sales targets, and scale our marketing efforts.

We\xe2\x80\x99re committed to building a healthy, collaborative culture and are looking for an empathetic problem solver and creative leader with a passion for trying new things and solving challenges. If you get energized by working at the intersection of people, product, and process, we\xe2\x80\x99re excited for you to bring your expertise, creativity, and critical thinking to the team!

On an average day, you\xe2\x80\x99ll...

• Deliver valuable educational content that attracts a qualified audience
• Build and manage a content calendar including, but not limited to, blogs, landing pages, case studies, webinars, and videos
• Create visible ways to show our products\' impacts, benefits, and technology (i.e. video, photos, ads, and infographics)
• Execute and manage omnichannel marketing campaigns using SEO, social media marketing, email marketing, paid search and display advertising, direct mail, events, and more to drive customer acquisition
• Optimize marketing automation and lead nurture processes through email, content, and social channels
• Work with sales to implement strategies to keep leads engaged and to re-engage cold leads
• Own our website and customer relationship management system
• Create systems to measure the customer journey and understand how our marketing attracts and converts customers
• Maintain marketing performance dashboard; create and analyze performance reports to track progress against key performance indicators and share recommendations for what to start, stop, and continue doing
• Propose new ideas to help us meet our goals

Requirements

• Previous experience in digital marketing or demand generation across a variety of channels

• Advanced knowledge in and experience with both inbound and outbound marketing tactics, as well as digital marketing channels
• Proficient in B2B marketing
• Ability to own lead generation for multiple verticals; demonstrated experience managing paid online advertising campaigns, content marketing, email marketing, and marketing analytics
• Experience with marketing automation, customer relationship management, and content management system features
• Experience managing social media marketing, SEO, video marketing, events marketing, and PR is preferred
• Vendor management experience
• Hands-on HTML/CSS and Adobe Creative Suite experience is a plus
• Must have up-to-date vaccinations for COVID-19

Who We Are Looking For:

• You operate with empathy, integrity, and a growth mindset, viewing mistakes and challenges as learning opportunities and building upon your successes. You challenge yourself to continuously grow and improve.
• You\'re a creative thinker and data-driven problem solver, taking initiative to own and solve problems with a mindset towards continuous improvement and innovation.
• You\xe2\x80\x99re adept at working in a distributed, dynamic environment, and feel comfortable navigating change and ambiguity.
• You\xe2\x80\x99re a collaborative, respectful, and honest team member - you know together is always better!
• You are driven by accountability and goals, and are relentless in pursuing the best ways to achieve them.
• You have excellent verbal and written communication skills, and unparalleled attention to detail.
• You are passionate about what you do and are eager to inspire others with your ideas.

Benefits

• Competitive salary and generous stock options
• Paid holidays (including a week off at new year) and an unlimited vacation policy
• Fully covered medical, dental, and vision premiums for employees
• 401(k) retirement benefit
• Generous paid parental and family leave
• Learning/career development investment in your professional and personal growth
• Company outings & team retreats

Even if you don\'t meet every requirement, if you see yourself contributing to our team, we encourage you to apply!

Resonant Link is an equal opportunity employer and includes \xe2\x80\x9cTogether is Better\xe2\x80\x9d as a core value. Resonant Link is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. We do not discriminate on the basis of actual or perceived race, color, religious creed, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression, sexual orientation, marital status, military service and veteran status, physical or mental disability, pregnancy, childbirth and related medical conditions, reproductive health decision-making, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Help us build an inclusive community that will change the future of wireless charging.

Resonant Link