Job Description

CSAA Insurance Group (CSAA IG), a AAA insurer, is one of the top personal lines property and casualty insurance groups in the U.S. Our employees proudly live our core beliefs and fulfill our enduring purpose to help members prevent, prepare for and recover from life\'s uncertainties, and we\'re proud of the culture we create together. As we commit to progress over perfection, we recognize that every day is an opportunity to be innovative and adaptable. At CSAA IG, we hire good people for a brighter tomorrow. We are actively hiring for a Senior Marketing Program Manager, Demand Generation. Join us and support CSAA IG in achieving our goals.

Your Role: Seeking seasoned acquisitions marketing professional with background in Direct Mail and Email. Must be a strong strategic thinker with experience working cross-functionally to develop successful marketing campaigns that deliver bottom-line results. The ideal candidate will possess strong analytical and critical thinking skills to think big, use data performance and consumer insights to guide strategy and creative direction. Must have a strong sense of accountability and be comfortable working in complex and fast-paced environments. This role requires thought leadership, stellar analytic and collaboration skills, and strong direct marketing experience. Experience with prospect target and digital marketing a plus.

Your work:

Work with cross-functional partners and partner clubs to identify, prioritize and deliver best-in-class direct mail and email programs that align with business goals

Responsible for understanding club/territory business objective, competitive landscape, and growth opportunities

Develop acquisitions strategies and tactics that deliver profitable insurance sales

Responsible for annual marketing spend and budget planning and reporting

Responsible for consistent and ongoing review and reporting of campaign performance, evaluating results, trends, and insights to maximize performance and budget efficiency

Partner with Analytics to gain deeper insights into campaign performance and implement actionable results

Identify new targeting, messaging, and modeling opportunities to optimize programs

Execute creative testing to achieve optimum response rates, and ensure consistency with Brand and Creative guidelines

Manage and lead relationships with outside creative agencies and prospect list providers

Continuously develop knowledge of direct mail and email best practices and trends

What would make us excited about you?

Strong understanding and knowledge of direct mail and email marketing strategy. Prospect marketing experience a plus.

Ability to translate strategic objectives into tactical plans; work on complex issues that require strong business judgment and analytical skills; understanding of customer segmentation techniques

Provide thought leadership, challenge status quo, and leverage insights to drive change

Ability to direct agency and staff in developing creative design options

Strong analytical, collaboration, organization, and presentation skills

A self-starter with the ability to work in a fast-paced environment with strong project management skills and proactive delivery and ability to multi-task in a deadline driven environment

Excellent written and oral communication skills and strong attention to detail are required

Comfortable with ambiguity and fast to adapt to change

Proficient in Microsoft Excel, PowerPoint and Word

Actively shapes our company culture (e.g., participating in employee resource groups, volunteering, etc.)

Lives into cultural norms (e.g., willing to have cameras when it matters: helping onboard new team members, building relationships, etc.)

Travels as needed for role, including divisional / team meetings and other in-person meetings

Fulfills business needs, which may include investing extra time, helping other teams, etc

Confidence can sometimes hold us back from applying for a job. But we\'ll let you in on a secret: there\'s no such thing as a \'perfect\' candidate. CSAA IG is a place where everyone can grow. So, however you identify and whatever background you bring with you, please apply if you meet most of the requirements (not all) and this is a role that would make you excited to come to work every day.

Education & Experience

Bachelor\'s degree (BA/BS) in related area or an equivalent combination of education and work experience

6+ years of experience planning and implementing strategic marketing efforts across direct mail and email channels

Preferred:

Advanced degree (MBA)

Direct Marketing Association Certification

Salesforce CRM experience is preferred

CSAA IG Careers

At CSAA IG, we\'re proudly devoted to protecting our customers, our employees, our communities, and the world at large. We are on a climate journey to continue to do better for our people, our business, and our planet. Taking bold action and leading by example. We are citizens for a changing world, and we continually change to meet it.

Join us if you

BELIEVE in a mission focused on building a community of service, rooted in inclusion and belonging.

COMMIT to being there for our customers and employees.

CREATE a sense of purpose that serves the greater good through innovation.

Recognition: We offer a total compensation package, performance bonus, 401(k) with a company match, and so much more! Read more about what we offer and what it is like to be a part of our dynamic team at

In most cases, you will have the opportunity to choose your preferred working location from the following options when you join CSAA IG: remote, hybrid, or in-person. Submit your application to be considered. We communicate via email, so check your inbox and/or your spam folder to ensure you don\'t miss important updates from us. If a reasonable accommodation is needed to participate in the job application or interview process, please contact .

As part of our values, we are committed to supporting inclusion and diversity at CSAA IG. We actively celebrate colleagues\' different abilities, sexual orientation, ethnicity, and gender. Everyone is welcome and supported in their development at all stages in their journey with us.

We are always recruiting, retaining, and promoting a diverse mix of colleagues who are representative of the U.S. workforce. The diversity of our team fosters a broad range of ideas and enables us to design and deliver a wide array of products to meet customers\' evolving needs.

CSAA Insurance Group is an equal opportunity employer.

The national average salary range for this position is $109,080 -121,200. However, we have a location-based compensation structure. Our salary ranges vary and are calculated based on county of residence. The full salary range hourly rate range for this position across all the states we hire in is $98,190-145,300. This role also includes an opportunity for a company-wide annual discretionary bonus, through our Annual Incentive Plan (AIP), of up to 10% of eligible pay.

If you apply and are selected to continue in the recruiting process, we will schedule a preliminary call with you to discuss the role and will disclose during that call the available salary/hourly rate range based on your location. Factors used to determine the actual salary offered may include location, experience, or education.

Please note we are hiring for this role remote anywhere in the United States with the following exceptions: Hawaii, Alaska and California. California exception does not apply to existing CA employees.

Must have authorization to work indefinitely in the US.

CSAA Insurance Group