Job Description

Overview

Naylor Association Solutions is a dynamic, industry-leading organization dedicated to building stronger associations by delivering a combination of member engagement and revenue-generating solutions. Our integrated solutions span all major functional areas, including publishing and communications, trade shows and events, software and web development solutions, e-learning solutions, and association advising services.

The Corporate Marketing Specialist will be responsible for supporting the development and execution of revenue-generating marketing programs and initiatives planned by marketing management team for Naylor\xe2\x80\x99s partner development team. The primary focus of this position is to collaborate on the development and execution of marketing campaigns to help impact revenue through results-driven marketing campaigns and programs such as lead generation, client retention, content creation and marketing, trade show and event coordination, sales support, and customer engagement.

We welcome candidates seeking to work in either the Tysons, VA, Gainesville, FL, or Alpharetta, GA markets.

Responsibilities

• Assist marketing managers in creating demand generation, revenue expansion and client retention marketing programs that help drive revenue.
• Work with graphic designers and other members of the marketing team as needed on the creation of content through email marketing, infographics, webinars, social media, case studies, articles, research reports, and presentations Ensure content is being distributed through appropriate channels to reach desired targets.
• Write email copy for marketing programs, social media and write and distribute press releases as needed.
• Work with internal and external resources to develop print and online advertising and marketing collateral that is consistent with the brand, and that can be used for sales support and direct marketing initiatives.
• Work with internal stakeholders to execute any event-related collateral, content or marketing campaigns as well as lead processing.
• Access, analyze and distribute data metrics and activities related to campaign and business objectives.
• Coordinate with internal stakeholders and external suppliers on award program entries, speaking opportunities, speaking presentations and advertising placement schedules.
• Work with marketing managers on execution of various online marketing initiatives.
• Provide ongoing sales support to new business development and account management teams including responding to proposal support, presentation, and literature fulfillment.
• Provide additional support to the marketing managers by way of other marketing initiatives and special projects, administrative support, and duties.

Qualifications

• Bachelor\xe2\x80\x99s degree in Marketing, Communications, Advertising, or related field. Relevant experience may substitute for degree.
• 2-3 years of relevant work experience; previous corporate marketing, agency, or project management experience desired.
• Experience with CRM software, marketing automation platforms (Marketo, Eloqua) and sales enablement platforms preferred.
• Demonstrated problem-solving and time-management skills; ability to coordinate and oversee multiple projects at one time, and to work independently to see projects through to completion.
• Excellent demonstrated written and oral communication skills; experience with b2b writing and creative preferred.
• Proficiency in a variety of computer software programs such as Microsoft Office (including PowerPoint) and Adobe Acrobat. Familiarity with PhotoShop, Illustrator and InDesign a plus but not required.
• Must be an energetic, self-starter who works well independently and in a team setting; experience working directly with sales team is an asset.
• Positive energy and a sense of urgency.
• Flexibility to travel if needed.

Naylor Association Solutions is an equal opportunity employer and is committed to hiring a diverse workforce.

Naylor Association Solutions