Job Description

Job Title: Marketing Specialist
Reports To: Vice President \xe2\x80\x93
FLSA: Exempt Communications & Engagement
Status
Hours: Full-time Location: Mount Laurel, NJ


Who We Are We\xe2\x80\x99re an entrepreneur, fast-growing team of project managers, estimators, superintendents, safety and
administrative support personnel. As leaders in quality construction management, we\xe2\x80\x99re committed to
providing impeccable service to our clients, a safe work environment for our team, and an opportunity
for our employees to grow and enjoy the benefits of work/life balance. Here at ALLY, we cultivate a
collaborative environment that values tenacity, attention to detail, and comradery. Since outstanding
customer service is our best product, we strive to build long-lasting relationships with our entire
customer base.

Position Summary We are currently seeking an enthusiastic and collaborative communicator to coordinate and implement
marketing communications projects, support the planning and execution of trade shows, special events,
and conferences to showcase services and amplify messaging. This role is responsible for the creation
and implementation of lead generating marketing campaigns, coordinating the complete campaign
cycle including concept, copy development, design, scheduling, deployment and eventually reporting
on results. You will source and develop content and visual collateral for campaigns, track projects and
prepare status reports for stakeholders, as well as act as the liaison with consultants, vendors, and
internal marketing and project teams.

Ideal candidate will have minimum 3+ years\xe2\x80\x99 experience out of digital marketing, agency type of role.
Candidate must have a strong understanding and knowledge of digital website production and
marketing messaging. This is a role for someone to assist with redesign of website, site maintenance,
content and development and streamlining operations; they need WIX as a content management
system experience. HTML knowledge is a plus as well; any sort of product management and tracking
tools such as MS Office Suite. This person will be part of the communications team. Must be able to
manage multiple priorities at once, strong sense of urgency, and ability to work independently as well
as with a cross functional team.

A successful candidate will be digitally savvy, not afraid to be hands-on and able to apply best practices
while balancing multiple projects and priorities. This individual will be comfortable actively participating
in both technical and creative discussions and interfacing with cross functional teams - Marketing, ALLY CONSTRUCTION SERVICES
501 Cambria Avenue, Suite 127, Bensalem, PA 19020 www.ALLYCONSTRUCTIONSERVICES.com
(O) 215-356-7550 (F) 215-827-5330

Finance, Project Managers, and will have dealings with agency partners/consultants as well. We are
looking for a self-starter\xe2\x80\x94someone who can make decisions independently, drive alignment, solve
problems and deliver results.

Other tasks, such as, written support to proposals, internal manual updates, instituting marketing
updates across company materials, assisting with communication-related activities for human
resource policies/forms, research, and veteran initiatives may be assigned based upon organizational
need. You will aid in the creation and publication of content, brainstorming ideas, overseeing office
activities, and putting together newsletters, press releases and manuals. Administrative and social
media marketing experience is a plus.

Responsibilities and Accountability

• Offer support to all teams in designing and editing materials for a range of audiences and contexts,

including research and meeting reports, case studies, briefs, toolkits, company manuals, marketing
brochures, introduction presentations, training curricula and supporting documentation.

• Creative problem-solver with an eye for good design; on the cutting edge of emerging media trends

and technologies.

• Liaise with graphic designers, photographers, video editors and other vendors to develop and

produce materials.

• Ensure branding and style compliance across all materials.
• Support conference participation by managing exhibit arrangements, coordinating staff support, and

procuring marketing swag materials.

• CRM database maintenance \xe2\x80\x93 import, coordinate leads and route to appropriate representatives for

follow-up.

• Website maintenance including product page updates, feeds, web forms and registration forms.
• Manage video and animation production.
• Contribute to the effectiveness of marketing campaigns and programs by designing fresh, highly

functional design, and supporting digital assets in a timely fashion.

• Manage company photography production (event photography, headshot, and agency style

photos).

• Execute routine content updates including online text, images, and social media.
• Analyze, audit, and edit content to ensure conformity to standards including compliance, disclosure,

formatting, brand and editorial guidelines.

• Set content guidelines and standard operating procedures.
• Develop and track metrics related to content use and management.
• Identify areas for content enhancement and create related improvement plans.

• Guide subject matter experts in content writing and related materials / activities.
• Complete other ad hoc special projects as requested by manager.
• Assist with repurposing and/or creating fresh content; produce content by writing articles, interviews

and short blurbs for the possible organizational newsletters, email campaigns or publication.

• Develop and maintain collection of photos, graphics, icons, infographics, video clips to use in

various digital content.

• Regularly monitor website and social media exposure by gathering and assessing data and

analytics across a variety of digital platforms in order to assess the status of the company\xe2\x80\x99s public
image.

• Get creative and contribute to brainstorming sessions for marketing, advertising or public relation

type campaigns.

• Help implement communications strategies.
• Draft, edit and/or proofread communications copy (e.g. press releases, manuals, brochures,

proposal content, social media posts).

• On occasion, may be asked to attend both internal and external events, send press releases to

local and national publications.

• General administration efforts may include maintaining marketing calendars, answering emails,

scheduling meetings, preparing presentations, gathering materials for conferences, and making
travel arrangements.


Required Knowledge, Skills and Abilities (KSA)

• Possess ALLY\xe2\x80\x99s core values:

• Be a trustworthy ALLY with uncompromising ethics delivering allegiance, honesty, and

fairness.

• Work with integrity, accountability, and commitment
• Appreciate and respect the company culture of comradery in a diverse, inclusive, and

collaborative work environment.

• Think Safety First!
• Passionate about giving back to others.

• Experience with content management systems (Wix); HTML familiarity an asset.
• Use of social media dashboards/management tools and social/web analytics software (Google

Analytics) and experience translating it is a plus.

• Strong research, writing and copyediting skills; ability to communicate clearly and effectively.
• Excellent organization and time management skills, including ability to juggle multiple tasks and

respond rapidly to new events and competing priorities.

• Detail oriented, self-motivated, and comfortable working in a small, collaborative team

environment.

• Demonstrated ability to confidently communicate with and influence business teams and

leadership.

• Working knowledge in Apple software applications such as Pages and Keynote, as well as, all

MS Office Applications, particularly Word and PowerPoint.

• Excellent communication abilities (oral and written).
• Exceptional organization and fastidious attention to detail.
• Ability to be flexible and work with ambiguity.
• Must be a team player.
• Eligible to work in the Unites States.
• Must have reliable transportation.

Minimum Required Education
\xe2\x80\xa2 Bachelor\xe2\x80\x99s degree in marketing, communications or a related field is desired.

• Background in communications, media relations, and/or knowledge management preferred.
• Minimum 3+ years of experience working as digital project manager in a corporate setting or an

agency.

ALLY Construction Services offers a competitive salary and benefits package. To be considered, please
email us your resume with the position you\xe2\x80\x99re applying as the subject line to
HR@ALLYConstructionServices.com.

ALLY Construction Services is an Equal Opportunity Employer
Applicants are considered regardless of race, color, religion, creed, age, sex, pregnancy, family
responsibility, national origin or ancestry, citizenship, marital status, sexual orientation, transgender
status, veteran\xe2\x80\x99s status, genetic information, or status as a qualified individual with a disability or any
other protected characteristic in accordance with applicable law.