Job Description

The Content Strategy Manager Role

We are seeking an experienced, multi-tasking, go-getter who loves to dot i\xe2\x80\x99s and cross t\xe2\x80\x99s to join our Marketing team and own the content for a dynamic 8-figure health and wellness brand poised to reach the next level. We\xe2\x80\x99re a fast-paced, growth-driven brand empowering people to achieve optimal health and this role has significant responsibility and visibility to help promote our vision. Our ideal candidate is a tenacious taskmaster of editorial calendars and their team in order to meet deadlines and produce content that is high quality and on brand. The Content Strategy Manager will report to the Head of Marketing and be responsible for wide-ranging content for our website, social media and email that includes articles, recipes, ebooks, photo, graphics and video to name a few. Analytics and reporting skills are crucial in order to measure performance and gain insights in order to take us to the next level.

About Us:

AMMD is Amy Myers MD\xc2\xae an omni-channel ecommerce wellness platform that\xe2\x80\x99s a respected resource for people seeking to get to the root of their health issues, find solutions, and take control of their health. An innovative market leader, AMMD aims to inspire a healthier, more informed world where chronic illness is a thing of the past and our tools are used by millions around the world to achieve optimal health.

Founded in 2017 by Dr. Amy Myers, a former Peace Corps Volunteer, emergency physician, functional medicine expert, and 2x New York Times bestselling author, AMMD is driven by her passion for empowering people to achieve their best selves. AMMD has been named to the Inc. 5000 list of fastest-growing American companies since 2018 and has been included the last three years as a Inc. 5000 Regional Winner.

We\xe2\x80\x99re proud to be a gamechanger in the health and wellness industry. We use the latest tools and research to deliver the very best in everything we do, driving 8-figure revenue (and yes we are profitable too!). Through our high-quality, physician-formulated nutritional supplements, proven, step-by-step programs, thoroughly-researched information, and world-class customer care, we serve the health needs of hundreds of thousands of people in 122 countries around the globe.

Through partnerships and a layered channel strategy, the business continues to expand the number of people served through Amazon and other marketplaces, a growing wholesale program made up of wellness practitioners and professionals as well as large supplement supply networks such as Fullscript and Emerson, retail placements in stores such as Central Market in Texas, and a dynamic affiliate and influencer program.

We\xe2\x80\x99ve seen YOY double digit growth since inception and don\xe2\x80\x99t plan on stopping now. Our team operates at the top of their game every day delivering results such as doubling organic website traffic in 6 months, an innovative headless storefront with 1 second or less load times, and launching the most effective gut health products on the planet, using ingredients hand selected by Dr. Myers. As of 2023 we are a North American Inspiring Workplaces Awards finalist!

Most importantly, our customers love us - with over 28,000 five star reviews, higher than industry average CLTV, and a CSAT score of 95%+ we do whatever it takes to cultivate loyalty and achieve our mission of Empowering the World to Achieve Optimal Health\xe2\x84\xa0.

What you\xe2\x80\x99ll do:

Spearhead strategy and content production with our CEO and face of the brand, Dr. Myers;

Own the execution of an editorial calendar, incorporating product launches, promotions, and seasonal themes;

Lead a team of Content Producers, Marketing Coordinator and Social Media Coordinator as well select Vendor/Partners;

Edit, proofread, and adapt DSHEA-compliant content (text articles, recipes, emails, infographics, videos, interactive features, and other multimedia), whether produced by yourself or subject matter experts, across various digital channels using best practices;

Direct the scheduling and publishing of content through Hootsuite, WordPress and Klaviyo;

Strategize and oversee the execution of content for all our mediums/channels that resonates with the target audience and drives conversions:

Articles that drive thousands of views

Programs that create loyal customers

Ebooks and webinars that educate and drive purchases

Photo and graphics that highlight our dynamic brand

Videos that engage our audience

Interviews that showcase Dr. Myers\xe2\x80\x99 knowledge

And more\xe2\x80\xa6 the sky is the limit!

Formulate editorial best practices documentation;

Ensure that content and campaign performance across all platforms are measured and optimized (Klaviyo, Social Platforms (FB, IG, Pinterest, TikTok, YouTube), Google Analytics, etc.);

Analyze and distill performance data into actionable insights used to inform content marketing decisions;

Engineer creative processes to ensure most productive workflow;

Assist with developing content strategies that support overall marketing goals and strategy;

Monitor competitor sites and newsletters for trends and ideas;

Knowledge, Skills, and Abilities:

5+ years of content strategy and execution with a focus on digital and video content;

Confident editorial point-of-view and ability to capture the distinct brand voice and values and implement across all forms of content to drive brand equity, growth, and engagement;

Substantial organization and project management skills with ability to prioritize multiple projects;

Experience reading, researching and editing complex topics of a medical nature, related education/certification preferred;

Ability to analyze data, identify issues, develop improvements, and implement process improvements;

Deep understanding of content requirements across multiple channels- including social media (FB, IG, Pinterest, TikTok, YouTube), email, SEO, and online;

Excellent communicator able to pitch creative ideas and insights-informed strategies that align with the brand\xe2\x80\x99s mission and goals;

Knack for conceptualizing new content through the repurposing of existing video, written content

Why People Love Working here:

• Office at our state of the art campus, centrally located near Southpark Meadows in Austin, Texas
• Flexible hybrid WFH scheduling
• 15 days of annual Flex Time, starting day one
• Comprehensive medical, dental, vision, and 401k benefits
• Family-friendly work environment and events
• Monthly happy hours & Team building events
• Discount on all AMMD products so you can live the solution
• In office smoothie bar, coffee, and fresh snacks

Location: This is a full-time, in-office position in our Austin office. The office is located in south Austin near I-35 and Slaughter in the Southpark Meadows area.

PI217797151

AMMD LLC