Job Description

The Communications Manager is a prolific and compelling storyteller, writer, and content creator who leverages their skills to build and maintain stakeholder relationships, drive brand awareness, and increase donor support. Working collaboratively across departments and initiatives, the Manager weaves unifying and consistent messages into omnichannel campaigns. The goal is to advance the organization\'s position with relevant constituents, as well as to drive broader awareness and donor support. The Manager is responsible for the day-to-day implementation of communications strategy for both Planned Parenthood of Metropolitan Washington, DC\'s (PPMW), a 501(c)(3), and PPMW\'s affiliated 501(c)(4) advocacy organization, Planned Parenthood Advocates for DC, Maryland, and NoVa (PPADMV). This role reports to the Assistant Vice President of Communications (AVPC)

• Under the AVPC\'s guidance, implement and monitor an integrated omnichannel strategic communications plan to advance PPMW and PPADMV\'s brand identity, increase program engagement and priorities, and support fundraising success.
• Manage PPMW\'s key messages and ensure consistency across all internal and external channels.
• Keep up with and amplify messaging provided by Planned Parenthood Federation of America (PPFA).
• Maintain and update message bank, style guide, and bite books. Help educate staff to ensure consistency and accuracy.
• Act as junior press officer by pitching to media outlets, responding to media requests, writing press releases and other activities in support of the AVPC and CEO.
• Stay up-to-date about relevant aspects of political and legislative issues as they pertain to reproductive rights, to ensure PPMW communications are timely, relevant and accurate.
• Collaborate with the Public Affairs team and other partners to create and deploy timely content when news breaks and around major initiatives.
• Work collaboratively with colleagues in Communications, Marketing, Development, Education, Public Affairs, and other areas to create and coordinate campaigns.
• Craft compelling content and stories to be included in internal and external newsletters, volunteer communications, press materials, digital campaigns, blogs, websites, and other collateral.
• Write and assist with the development of speeches, scripts, event briefings, and interview briefings.
• Maintain the PPMW website and microsite content.
• Actively participate in the promotional planning and messaging for PPMW-sponsored events, including the annual Gala.
• With the AVPC, leverage PPMW volunteer and donor networks to identify stakeholders whose stories convey the impact of PPMW and PPADMV, and work with them to share these stories.
• Help ensure all communications align PPWW and PPAMDV brand guidelines and values of diversity, equity, and inclusion.
• This position may require some evening and weekend work.
• Other communications responsibilities, as assigned.

• Bachelor\'s degree in communications, marketing, journalism, English, or related field. Master\'s degree is preferred.
• 3-5 years of demonstrated content creation experience.
• Proven success in executing communications strategies.
• Excellent organizational and project management skills and ability to meet deadlines.
• Superior written and verbal communications skills.
• Must be able to think analytically and strategically.
• Capable of working well as part of a team as well as independently.
• Great multitasker capable of simultaneously managing multiple projects with different deadlines.
• Media relations experience.
• Crisis communications or rapid response communications experience preferred.
• Experience relating to diverse groups of people.
• Understanding and appreciation of current communications best practices and ability to stay up to date on emerging industry trends.
• Mission-driven motivation for PPMW values and culture.
• Knowledge of developing engaging content for social media.
• Knowledge of content calendars, content management systems, and asset management systems (e.g. for photo and video archives).
• Experience with web analytic tools.
• Basic budgeting skills to reconcile payments for media relations and other expenses.

Planned Parenthood of Metropolitan Washington DC