SVP, Chief Marketing Officer Based in Greenwood Village, Colorado, and reporting to the Chief Executive Officer, GJ Hart, the Chief Marketing Officer, is responsible for providing leadership and oversight on the company\xe2\x80\x99s overall brand strategy (traditional and digital), market research, consumer insights, advertising, menu production, loyalty program leadership, guest relations, supporting culinary/R&D, public relations, pricing, and sales approach. The successful candidate will work closely with the RRGB Executive Team, Operations Executives, Restaurant Managing Partners, and Finance to maximize the growth, development and return on investment of the portfolio today and in the future. leads all brand marketing activity (traditional and digital), field marketing strategy, in-restaurant merchandising including menu production, one-to-one guest marketing, loyalty program leadership, consumer insights, guest relations and public relations. The Chief Marketing Officer will serve as thought-leader in new and emerging media, the use of content and the power of data to reach both current and potential customers, including multi-cultural audiences. With a focus on enterprise value, s/he will provide input on tactics that leverage all available communication mediums to drive both brand awareness and growth. She/he will synthesize guest and competitor insights along with business and market intelligence to identify the most profitable business opportunities. She/he will be responsible for driving P&L outcomes with value-based pricing, demand generation, digital marketing, and program launch excellence informed by the market and a deep knowledge of our guests. The CMO will guide a range of marketing tactics to cultivate Red Robin\xe2\x80\x99s competitive position and ensure financial performance for shareholders. By effectively leading a team of marketing professionals this individual will build a compelling brand image for Red Robin and help position the company as one of the best casual dining brands in our industry. Responsibilities:
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