Job Description

Job Details
Description

Position summary The Senior Shopper Marketing Manager (SMM) for National Grocery\xe2\x80\x99s purpose is to provide best-in-class marketing support to Kroger and Albertsons (accounts subject to change) and serve as the marketing resource to the retail sales team with a high-level understanding of unique customer and shopper needs to advance activation that fosters stronger customer relationships and results. Working closely with sales, eComm, cross-functional marketing teams, revenue growth management and the category management/shopper insights departments, the Senior SMM will develop insight-driven, tailored campaigns and annual marketing plans that meet internal and external objectives while aligning with the brand strategy in the Monster Energy portfolio. The ideal candidate will have both a marketing and sales mindset. Essential job functions: Channel/Retailer Marketing Strategy

• Serves as the marketing expert across Kroger and Albertsons (accounts subject to change), with the ability to leverage retailer and brand strategies to: develop, create, sell-in and execute thoughtful marketing programs that align with the Monster Energy brand and drive growth
• Provides channel and retailer specific programming that creates shopper purchase conversion
• Uses category, shopper, and retailer specific data to develop insights to identify opportunities and industry trends to generate retailer specific strategic annual marketing plans and budgets
• Provides strong thought leadership to shopper behavior-based decision making, adding value to current customer/shopper marketing processes
• Designs creative and impactful messaging relevant to national grocery landscape
• Align with sales, ecommerce, category, and revenue growth management to forecast promotional performance and analyze results with respect to KPIs and ROI
• Analyzes performance to deliver actionable conclusions and optimize future programs
• Report out post-promotional performance to internal and external leadership with respect to KPIs and ROI
• Other duties as assigned
• Ensure programs and contracted assets are leveraged to their fullest potential. Programs include but are not limited to: new product launches, exclusive items, product re-launches, sampling programs, retailtainment, price promotions, custom consumer promotions, pass-through sponsorships and retailer-specific tradeshows.
• Translates national brand strategies, marketing plans and insights into actionable customer marketing plans & sales strategies for the grocery channel
• Tailors national programs to Kroger & Albertsons through tactics including loyalty, digital offers, shopper media, etc.
• Create communication and execution paths that are set to win across digital and in-store environments
• Work with graphics to develop impactful visuals to support programming needs and secure timely printing and shipping with internal POS procurement prior to in-market launch where applicable
• Collaborate with omni-channel team to drive growth across a variety of digitally enabled purchasing platforms with key retailers: .Com environments, Curbside Pickup platforms, Scan & Go, \xe2\x80\x9cClick & Collect\xe2\x80\x9d programs, and 3P Delivery
• Drive successful eComm joint business planning throughout the year
• Participate in regular Shopper Marketing and sales team conference calls and meetings
• Prepare and present planned activity, concepts, and business updates as well as share results from program execution to cross-functional departments
• Excellent communication skills required to carry out program education, calls to action and keeping all key stakeholders updated on programming KPIs
• Maintains strong working relationships with internal and external stakeholders to influence decision making

Position Requirements:

• The ideal candidate will have 5+ years of combined experience in the areas of traditional and omni Shopper Marketing, Key Account Sales, Field Marketing and Brand Management in the beverage/packaged goods industry.
• Preferred 2-years agency experience with demonstrated success
• Previous national grocery retail experience/relationships a plus
• Previous experience with 84.51, Kroger Precision Marketing and/or Albertsons Media Collective a plus
• Previous experience with eComm, curbside pickup and home delivery platforms a plus
• Analytical thinker with data analytics experience preferred
• Ability to lead the development of breakthrough creative solutions with general media, digital and promotion agency partners
• Effective communication skills \xe2\x80\x93 written and oral
• Must have a strong sense of urgency
• Must be detail-oriented
• Strong ability to build solid relationships both internally and externally
• Must be decisive and enforce brand standards
• Ability to travel 25% of the time
• Candidate should possess a bachelor\xe2\x80\x99s degree in business or marketing
• Advanced knowledge in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams)
• Commitment to company values

Pay Range: $101k - $121k

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor\xe2\x80\x99s legal duty to furnish information. 41 CFR 60-1.35(c)