Job Description

SR. BRAND MANAGER, SCHOOL DEVELOPMENT

WHAT A DIFFERENCE

At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day, guiding our who, what and how. Our belief that who children become is as important as what they know, and the same is true for the people who work on our brand. While experience and knowledge are an important part of the success equation, who you are matters just as much.

WHO WE ARE LOOKING FOR

Our Sr. Brand Manager, School Development is responsible for overseeing the creation and execution of a successful brand marketing strategy for prospective franchise owners and real estate brokers and developers. Leveraging qualitative and quantitative research, external partners, internal expertise and valuable insights from stakeholders, you will carefully curate an omni-channel brand strategy that delivers results. You\xe2\x80\x99ll lead a team of two direct reports, with a commitment to their personal success and professional development.

WHAT YOU\xe2\x80\x99LL DO

\xc2\xb7 Responsible and accountable for development, execution and achievement of holistic marketing plans for the School Development business unit, including needs identification, strategy, and tactical execution designed to attract prospective franchise owners.

\xc2\xb7 Drive innovation and growth opportunities through keen awareness of consumer needs, industry trends and competitive behavior

\xc2\xb7 Strong understanding of B2B account based marketing & marketing automation platforms like HubSpot

\xc2\xb7 Continually influence and impact key stakeholders including executive team members in order to drive understanding, alignment and collaboration

\xc2\xb7 Transition effortlessly between strategic thinking and tactical execution

\xc2\xb7 Understand data and how to use it in creative ways to inform strategy and tactics, and measure results

\xc2\xb7 Provide day to day leadership of a team of two direct reports, including providing mentorship, identifying development opportunities and leveraging talent as a resource for driving business results.

QUALIFICATIONS

We seek to build teams who maintain trusted relationships, demonstrate accountability, influence without authority, have a service mindset and are agile and curious.

Preferred qualifications for this role:

\xc2\xb7 8-10 years of marketing experience \xe2\x80\x93 advertising, PR, agency, or other marketing strategic related role

\xc2\xb7 Franchise, or previous experience in real estate marketing, is not mandatory but will set you a part

\xc2\xb7 Demonstrated ability to work across teams within an organization

\xc2\xb7 Comfortable with data/analytics; makes decisions based on data

\xc2\xb7 Extensive experience leading, managing and influencing a cross functional team inclusive of team of brand professionals, agency partners and external consultants

\xc2\xb7 Strong strategic, critical thinking, and conceptual abilities; ability to lead strategic planning discussions

WHAT YOU\xe2\x80\x99LL GET

\xc2\xb7 Competitive pay along with bonus

\xc2\xb7 50% tuition reimbursement at any Primrose school

\xc2\xb7 Flexible work environment and hybrid schedule in our state-of-the-art office by Truist Field

\xc2\xb7 Health, dental and vision insurance

Primrose Schools