Social Media, Marketing, And Brand Manager Pet Supplies And Personal Care

New York, NY 10018, United States

Job Description

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G Mason Group and Scent Theory Our company is a fast growing designer, marketer, and manufacturer of products. Our divisions consist of pet supplies, and personal care products. We are looking for a brand manager to help build up 2 of our brands presence properly via social media, marketing, influencers, paid ads, etc. Our products are distributed at mass brick and mortar retailers, and online ecom sites. Responsibilities:
  • Introduce and oversee day-to-day management of campaigns and ensure brand consistency
  • Facilitate scaling brand and company awareness through various social media channels (facebook, instagram, linked in, tik tok, etc)
  • Work with brand to create and implement social media strategies monthly
  • Ensure brand consistency in copy through tone, voice, and terminology
  • Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
  • Create actionable plans to both grow and maintain followers through popular social media platforms such as Tik Tok, Instagram, Twitter, Facebook, Pinterest, YouTube and LinkedIn
  • Ensure progress on all platforms by using analytical tools such as Google Analytics and others
  • Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
  • Oversee a strategy for influencer engagement
  • Oversee a strategy for publication and press releases
Qualifications for Social Media Manager
  • 3-5 years of social media management experience
  • Bachelor\'s degree in business, marketing, journalism, public relations or related field
  • Professional certification in Google Analytics strongly preferred
  • Proficient using multi-social posting programs such as Hootsuite and HubSpot
  • Strong computer skills using Microsoft Office and Adobe Suites
  • General knowledge of Search Engine Optimization and internet ranking for web content
  • Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
  • Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
  • Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once
Job Type: Full-time Pay: $65,000.00 - $75,000.00 per year Benefits:
  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance
Schedule:
  • 8 hour shift
Ability to commute/relocate:
  • New York, NY 10018: Reliably commute or planning to relocate before starting work (Required)
Experience:
  • Marketing: 1 year (Preferred)
Work Location: One location
  • Health insurance

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Job Detail

  • Job Id
    JD4251946
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    New York, NY 10018, United States
  • Education
    Not mentioned