Social Media Strategy Director

Burbank, CA, United States

Job Description


iHeartMedia Markets

Current employees and contingent workers click to apply and search by the Job Posting Title.

The audio revolution is here \xe2\x80\x93 and iHeart is leading it! iHeartMedia, the number one audio company in America, reaches 90% of Americans every month -- a monthly audience that\xe2\x80\x99s twice the size of any other audio company \xe2\x80\x93 almost three times the size of the largest TV network \xe2\x80\x93 and almost 4 times the size of the largest ad-supported music streaming service. In fact, we have:

More #1 rated markets than the next two largest radio companies combined;

We\xe2\x80\x99re the largest podcast publisher, with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix;

iHeart is the home of many of the country\xe2\x80\x99s most popular and trusted on-air personalities and podcast influencers, who build important connections with hundreds of communities across America;

We create and produce some of the most popular and well-known branded live music events in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour;

iHeartRadio is the #1 streaming radio digital service in America;

Our social media footprint is 7 times larger than the next largest audio service; and

We have the only complete audio ad technology stack in the industry for all forms of audio, from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale. As a result, we\xe2\x80\x99re able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option.

Because we reach almost every community in America, we\xe2\x80\x99re committed to providing a range of programming that reflects the diversity of the many communities we serve \xe2\x80\x93 and our company reflects that same kind of diversity. Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone.

Only one company in America has the #1 position in everything audio: iHeartMedia!

If you\xe2\x80\x99re excited about this role but don\xe2\x80\x99t feel your experience aligns perfectly with the job description, we encourage you to apply anyway. At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do!

What We Need: The Social Media Strategy Director for iHeartRadio Los Angeles will work closely with the Digital Program Director to ideate and develop programs that grow digital listening, follower engagement, brand recognition, brand affinity, and ultimately drive overall growth. The ideal candidate will understand the responsibility that comes with leading social media for multiple major brands.

This position requires availability to work nights and weekends as needed.

What You\'ll Do:

  • Own the social media content planning, development of visual assets and copy, publishing, and creative optimization process end-to-end on a regular basis for the iHeart LA social media accounts while handling high volume work streams in a fast-paced work environment.
  • Work closely with the Regional Digital Program Director on developing and carrying out the social strategies for each LA station\xe2\x80\x99s digital listening and marketing priorities.
  • Be responsible for all social media touchpoints for the music fandoms, including: new releases, social first campaigns and any other interaction to boost fan and community engagement.
  • Communicate social plan with station Program Directors and help guide on-air personalities to maximize listening opportunities through their personal and station social channels.
  • Work with on-air talent to find ways to localize/personalize content, making it more relevant and engaging on station social platforms.
  • Covering both local LA-station events and national iHeartRadio tentpole events to capture content and posting real-time event coverage.
  • Writing and editing compelling social media copy with the purpose of engaging our fans.
  • Ideating and creating captivating content for social platforms around an artist\xe2\x80\x99s single, album, tour and other initiatives.
What You\'ll Need:
  • Minimum of 4+ years of experience working in social media or digital marketing handling complex work streams.
  • The position requires urgency, curiosity, creativity, the ability to collaborate with a team and consistently meet deadlines.
  • The role requires a person with excellent communication and strong organizational skills.
  • Always on your phone, with a healthy appetite for music, pop culture and entertainment. In-depth knowledge of the latest best practices, tools, and trends on social media platforms (Facebook, Facebook Live, Instagram, Instagram Stories, IGTV, Instagram Live, X, YouTube, TikTok, Twitch etc.), as well as sponsored/partner content protocols.
  • Strong writing, proof-reading, and copyediting skills.
  • You know how to capture and create on the fly content when covering events IRL and virtually.
  • Proficiency with Adobe Creative Suite and/or Canva.
  • A bachelor\xe2\x80\x99s degree in Marketing, Media, Communications or Journalism is preferred.
What You\'ll Bring:

Compensation:

Salary to be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.

$68,000 - $93,500

Location: Burbank, CA: 3400 West Olive Avenue, Suite 550, 91505

Position Type: Regular

Time Type: Full time

Pay Type: Salaried

Benefits:

iHeartMedia\xe2\x80\x99s benefits offering is flexible and offers a variety of choices to meet the diverse needs of our changing workforce, including the following:

Employer sponsored medical, dental and vision with a variety of coverage options

Company provided and supplemental life insurance

Paid vacation and sick time

Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing

A Spirit day to encourage and allow our employees to more easily volunteer in their community

A 401K plan

Employee Assistance Program (EAP) at no cost \xe2\x80\x93 services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving

\xe2\x80\x8bA range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

Non-Compete will be required for certain positions and as allowed by law.

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iHeartMedia

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Job Detail

  • Job Id
    JD4365510
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Burbank, CA, United States
  • Education
    Not mentioned