Job Description

Job Code

403040 Coordinator II

Sub-Unit



055

Time Status

Full-time

Union

55 - Hvd Union Cler & Tech Workers

Basic Qualifications

• High School Diploma, GED, or equivalent is required
• 5+ years of digital marketing experience with a focus on paid and organic social media strategy, management, and execution
• Sound knowledge and experience with all relevant social media platforms is required. Including but not limited to: LinkedIn, Facebook, Instagram, Twitter and YouTube. (TikTok and Threads is a plus)
• Experience with Sprout Social or similar social media publishing tool
• Microsoft Office (Word, Excel, PowerPoint, and Outlook) experience is a must
• Education beyond high school may count toward experience

Additional Qualifications and Skills

• Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment
• This position requires a team player with a willingness and ability to work with multiple groups within Executive Education and across campus
• Must possess excellent written, verbal, and interpersonal communication skills plus analytical and proofreading skills
• Ability to work in a fast-paced organization and to prioritize and manage multiple tasks
• Attention to detail; organizational and effective time management skills are essential
• Ability to work independently as well as part of a team is critical
• Experience with Salesforce, Adobe Analytics, Google Analytics, and Adobe Creative Suite preferred

Additional Information

This role is offered as a hybrid (some combination of onsite and remote) where you are required to be onsite at our Boston, MA based campus 3 days per week. Specific days and schedule will be determined between you and your manager.

This role is 40 hours per week and is overtime eligible.

We may conduct candidate interviews virtually (phone and/or via Zoom) and/or in-person for this role

A cover letter is required to be considered for this opportunity.

Harvard Business School will not offer visa sponsorship for this opportunity.

Culture of Inclusion: The work and well-being of HBS is profoundly strengthened by the diversity of our network and our differences in background, culture, national origin, religion, sexual orientation, and life experiences. Explore more about HBS work culture here

Department

Executive Education

Pre-Employment Screening

Identity

Job Function

Communications, General Administration

Position Description

• In collaboration with the Assistant Director, Digital Marketing and team, develop innovative paid social media marketing campaigns that differentiate Harvard Business School (HBS) Executive Education in the market and contribute to driving qualified program prospects, applications, and brand awareness
• Closely work with external media agency on executing paid social media campaigns including planning, creative direction, implementation, performance analysis, testing, and optimization
• Plan, execute, and manage daily organic social media publishing, channel strategy, and timely community messaging via Sprout Social management tool (social channels include but are not limited to: LinkedIn, Facebook, Instagram, Twitter and YouTube)
• Maintain and curate an engaging organic social posting calendar featuring original HBS Executive Education content, thought leadership, blog posts, community stories and more
• Collaborate cross-functionally to develop engaging paid and organic social media campaign content as determined by brand and program needs
• Liaise with team members responsible for other marketing channels to identify campaign synergies and partner on creative strategies and optimization
• Partner with and manage external creative agencies, writers, proofreaders, photographers, and other vendors as needed
• Develop paid and organic social media performance analysis and reporting cadence that illustrates engagement, reach, and internal KPIs such as website visits and actions
• Keep current with social media management standards, trends, policies, and best practices; sharing broadly with the team as appropriate
• Contribute to development of quarterly, digital marketing team newsletter including design, content, and distribution
• Support digital marketing team budget management and invoice processing
• Be responsible for other duties as assigned

School/Unit

Harvard Business School

Job Summary

As a key member of the digital marketing team, the Social Media Specialist\'s primary focus will be paid and organic social media management in Executive Education. Daily operations include strategic and tactical planning and execution, cross-functional team collaboration, content development, organic social scheduling, community engagement, performance analysis, and reporting. This digital-savvy marketer will also support general advertising initiatives, team invoice processing, and budget tasks as needed.

Commitment to Equity, Diversity, Inclusion, and Belonging

Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.

Benefits

We invite you to visit to learn more about our outstanding benefits package, which may include:

• Paid Time Off: 3-4 weeks of accrued vacation time per year (3 weeks for support staff and 4 weeks for administrative/professional staff), 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December/January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary care givers.
• Health and Welfare: Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits. Most coverage begins as of your start date.
• Work/Life and Wellness: Child and elder/adult care resources including on campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.
• Retirement: University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.
• Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.
• Tuition Reimbursement: Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.
• Professional Development: Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.
• Commuting and Transportation: Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes and pre-tax transit passes, biking benefits, and more.
• Harvard Facilities Access, Discounts and Perks: Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.

Work Format

Hybrid (partially on-site, partially remote)

Harvard University