Job Description

The Role

We're on the hunt for a

Social Media Specialist

who knows how to tell a story, build a community, and drive engagement. You'll work closely with our marketing and sales teams to develop content that connects with our audience and reinforces our brand's voice.

What You'll Do

As our Social Media Specialist, you'll be responsible for creating, curating, and managing published content across all social platforms. You'll build brand awareness, engage with our community, and help drive growth through smart, creative strategy.

Responsibilities:

Develop, schedule, and publish content across platforms (Instagram, Facebook, TikTok, YouTube, etc.) Shoot and edit original content (photos, videos, reels) on-site at our showroom and customer locations Write engaging captions, CTAs, and responses that align with our brand voice Track and analyze key performance metrics to optimize growth and engagement Monitor social trends and competitor content to keep us ahead of the curve Collaborate with team members to promote events, product launches, and special campaigns

What We're Looking For:

1-3 years of experience in social media, digital marketing, or related field Strong writing and communication skills (with a sense of humor!) Proficiency in tools like Canva, Adobe Creative Suite, CapCut, Meta Business Suite, and others Ability to balance creativity with analytics A proactive mindset--you don't wait to be told what's trending



Bonus Points: + Familiarity with paid social campaigns and A/B testing and influencer partnerships
+ Experience with Shopify, Salesforce, or POS-integrated marketing platforms
+ Knowledge of the hearth or outdoor living industry
+

Why Join Us?

- Competitive pay
- Work in a fun, family-owned environment with a passionate team
- Real creative freedom--you'll help shape how the brand is seen
- Opportunities for professional development and training