Job Description

JOB DESCRIPTION : Social Media & Marketing Manager Position/Title: Social Media and Marketing Manager
Job Type: Full-time
Location:Washington, DC 20002
Pay: Salary
Benefits: 401k, Dental, Vision, Medical, PTO, and Gym Access : Reading Achievement Partners seeks an experienced, mission-aligned Social Media and Marketing Manager to join our dynamic team. Reading Achievement Partners is providing leadership and organizational training. We also provide opportunities for internal promotion. As the Social Media and Marketing Manager you will be responsible for developing Reading Achievement Partners\xe2\x80\x99 image on social media and driving engagement. You will design and execute our marketing strategy and create high-quality, original content which helps promote our services to the communities we serve. You will engage influencers, manage our online community, oversee our customer service across all platforms, and ultimately attract new clients. More than just attracting new clients, you will analyze performance analytics to determine which initiatives work best and capitalize on this information to continue scaling Reading Achievement Partners. Essential Responsibilities:
\xe2\x97\x8f Design, implement, and analyze the effectiveness of social media strategy and campaigns
\xe2\x97\x8f Design, implement, and analyze the effectiveness of marketing plan and campaigns
\xe2\x97\x8f Design, manage, and maintain website
\xe2\x97\x8f Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign\xe2\x80\x99s performance against the KPIs
\xe2\x97\x8f Research social media trends and use analytics to adjust marketing activities
\xe2\x97\x8f Manage, develop, and oversee social media strategy, content, and calendar (daily/weekly)
\xe2\x97\x8f Facilitate scaling brand and company awareness through various social media channels
\xe2\x97\x8f Oversee day-to-day management of various platforms, interacting with clients and other stakeholders, to ensure a positive customer service experience
\xe2\x97\x8f Build a social media presence and monitor RAP\xe2\x80\x99s brand on social media
\xe2\x97\x8f Create actionable plans to both grow and maintain followers through popular social media platforms such as LinkedIn, Twitter, Facebook, and Instagram
\xe2\x97\x8f Ensure progress on all platforms by using analytical tools such as Google Analytics and others
\xe2\x97\x8f Create content, including text photos, video, designing viral GIFs, and images for use on social media and advertising
\xe2\x97\x8f Ensure brand consistency through tone, voice and terminology
\xe2\x97\x8f Manage budget for promoting social media posts and pay-per-click (PPC) advertising
\xe2\x97\x8f Generate monthly statistical reports with social analytics and trends to track growth
\xe2\x97\x8f Measure web traffic and monitor SEO
\xe2\x97\x8f Report on online reviews and feedback
\xe2\x97\x8f Find and engage new potential clients Qualifications:
\xe2\x97\x8f 3-5 years of Social Media Management and Marketing experience or experience as a Brand Manager on social media required
\xe2\x97\x8f Professional certification in Google Analytics preferred
\xe2\x97\x8f Bachelor\'s degree in business, marketing, journalism, public relations, or related field
\xe2\x97\x8f Proven track record of successfully maintaining social media sites and growing and maintaining followers
\xe2\x97\x8f Experience developing and executing a social media marketing plan and measuring success
\xe2\x97\x8f Experience in K-12 Education preferred
\xe2\x97\x8f Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
\xe2\x97\x8f Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
\xe2\x97\x8f Understanding of graphic design principles
\xe2\x97\x8f Strong knowledge of Search Engine Optimization, keyword research, and Google analytics
\xe2\x97\x8f Proficient using multi-social posting programs such as Hootsuite and HubSpot
\xe2\x97\x8f Strong computer skills using Microsoft Office, Google, and Adobe Suites How to Apply: If you are interested in this position, please send your resume along with a cover letter to Danyelle Duvall at hr@readingachievementpartners.org. Please be sure to include the following in your e-mail: 1. The title of the position you are applying for in the subject line,
2. The date at which you are available to start,
3. Your contact information. Job Type: Full-time Pay: $30,000.00 - $60,000.00 per year Benefits:

• 401(k)
• Dental insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Washington, DC 20002: Reliably commute or planning to relocate before starting work (Required)

Work Location: One location