Job Description

Overview:

This position leads the planning, development, management, and performance reporting of complex strategies and marketing initiatives that increase client awareness and profitability for assigned lines of business. Implements strategic programs targeting client acquisition and retention, revenue growth, and referred business. Analyzes sales trends and competitor marketing to enhance the Bank\'s marketing tactics. Develops and executes the communication of marketing initiatives. Responsible for the financial justification and budgeting of advertising, marketing, and strategic initiatives. Facilitates integration through the branch channel, firstcitizens.com and digital banking platforms. Responsible for ensuring brand integrity, content accuracy, and regulatory compliance for all marketing initiatives and materials. May provide leadership and guidance to less experienced associates in the work group. Responsibilities:

• Marketing Strategy - Leads idea generation and implementation of marketing campaigns. Works closely with lines of business, sales associates, segment leadership, and advertising agencies on marketing initiatives specific to intended goals. Analyzes sales trends and opportunities in order to create targeted marketing initiatives, and researches competitor marketing strategies for an expert understanding of competitor branding and approach. Serves on cross-functional teams to develop and implement promotional materials. Develops multi-channel media strategies supporting targeted growth. Consults on graphic standards, logos, and visual design to facilitate strategic aspects of advertising and merchandising. Ensures brand integrity and standards are maintained in all promotional materials.
• Financial Management - Leads the development and maintenance of marketing budgets to include developing sales goals, preparing budgets, submitting estimates, and projecting return on investment. Ensures all projects are completed at or below budget. Monitors and analyzes marketing expenses and sales promotions to determine overall cost-effectiveness.
• Brand Integrity - Develops and reviews promotional materials that adhere to Bank standards, specifications, and branding. Acts as a resource to business partners on graphic standards, logo and visual design, and strategic aspects of advertising and merchandising. Ensures compliance with regulatory governance for all marketing initiatives.
• Vendor Management - Manages the effective, efficient performance of vendors contracted to marketing campaigns. Ensures all vendor relationships have been vetted through the appropriate channels prior to contract approvals. Responsible for managing multiple vendor relationships.
• Communications - Communicates with business segments to develop programs and ensure accuracy in all marketing and client-facing materials. Effectively manages the expectations of all audiences throughout Bank-sponsored communications.

The base pay for this position is relative to your experience but the range is generally $103,429 to $158,591 per year. This position is eligible for variable compensation, which may be in the form of incentive, bonus, or commission pay. First Citizens offers a competitive, comprehensive benefits program which you can review here: https://jobs.firstcitizens.com/benefits. Qualifications:
Bachelor\'s Degree and 6 years of experience in Advertising or Marketing OR High School Diploma or GED and 10 years of experience in Advertising or Marketing
Preferred Education: Advanced Degree
Preferred Area of Study: Business or Marketing
Skill(s): Knowledge of advertising mediums, sales collateral development, direct mail and email marketing, and multichannel campaign management, Ability to correctly assess business opportunities and develop the appropriate business requirements, with a focus on establishing financial implications, Ability to understand risk and compliance implications within marketing strategy projects and products

First Citizens Bank