Job Description

About Discovery Senior Living

Discovery Senior Living ranks prominently among the 8 largest senior housing providers in the US, and is nationally renowned for designing, developing, marketing, and operating a multi-brand portfolio of upscale, luxury senior-living communities.

With a 30-year reputation and almost 14,000 existing homes or homes under development, our company is a recognized industry leader with a penchant for excellence and innovation.

Discovery Senior Living is looking for a Outside Marketing Specialist to join our full-service, luxury senior living campus Discovery Village at Dominion.

The Outside Marketing Specialist will provide community relations, sales activities and the results necessary to achieve and exceed the community\xe2\x80\x99s sales and move-in goals, continuously maximizing occupancy.

Responsibilities:

Builds a referral generating network for our senior living community:

• Pre-qualifies sources of professional referrals to determine their ability to send qualified potential residents to the community.
• Positions the business partnership emphasizing that our residents will be using their services and in return referrals are generated to the community.
• Identifies the key decision-makers and influencers in the local community to generate referrals to the community.
• Interacts with others by developing and maintaining rapport, demonstrating interpersonal sensitivity toward others.
• Establishes and maintains professional relationships through mutually advantageous activities.
• Plans events that draw the professional referral sources to the community for a presentation and tour; manages the logistics, greets guests and provides tours.
• Researches the sales history of referral sources to determine the effectiveness of activities and modifies plan and tactics to optimize ROI.
• Establishes a work schedule that supports the demands of the marketing plan and meets or exceeds the number of presentations, group presentations and follow-up visits in accordance with the plan.
• Develops a \xe2\x80\x9cformal\xe2\x80\x9d community relations annual marketing plan and budget, in conjunction with the Executive Director.
• Maintains in Vitals CRM, accurate, complete and up-to-date records of leads and referral sources/contacts to measure professional community relations\xe2\x80\x99 efforts and cost, according to guidelines established by the Executive Director.
• Working with other staff, achieves and surpasses benchmarks set for work plan, early move-ins and maintenance of high occupancy throughout the community.
• Keeps updated records about relevant operational, competitive, and company information, in order to respond effectively to inquiries from contacts, and convey the competitive advantages of the community
• Monitors local community information to gain market intelligence on the changing marketplace including potential new referral sources and competitors.
• Notifies corporate marketing on newsworthy events and human-interest stories for PR.
• Stays current with industry journals, newsletters and publications.
• Participates in local associations and groups with membership and agendas that impact senior care and directly tie into the professional referral community.
• Maintains and protects the confidentiality of resident information at all times.
• Other duties as assigned.

Qualifications:

• High school degree/equivalent. College degree preferred.
• Two to three years\xe2\x80\x99 experience in senior living preferred.

Benefits:

In addition to a rewarding career and competitive salary, Discovery offers a comprehensive benefit package. Eligible team members are offered a comprehensive benefit package including medical, dental, vision, life and disability insurances, paid time off and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.

Thank you for your interest in Discovery Senior Living careers. If you have any questions about the position you are applying for, please contact the community directly.

EOE D/V

Discovery Village at Dominion - AL