Job Description

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> Employees Apply Here" onclick="window.location.href = 'https://careers.amtrak.com/?isInternalUser=true&locale=en_US/';"/>
Mgr Digital and Brand Operations (Campaign Producer) - 90296527 - Washington
Date: Sep 29, 2025
Location:
Washington, DC, US, 20002
Company: Amtrak
Your success is a train ride away!
As we move America's workforce toward the future, Amtrak connects businesses and communities across the country. We employ more than 20,000 diverse, energetic professionals in a variety of career fields throughout the United States. The safety of our passengers, our employees, the public and our operating environment is our priority, and the success of our railroad is due to our employees.
Are you ready to join our team?
Our values of 'Do the Right Thing, Excel Together and Put Customers First' are at the heart of what matters most to us, and our Core Capabilities, 'Building Trust, Accountability, Effective Communication, Customer Focus, and Proactive Safety & Security' are what every employee needs to know and do to be most impactful at Amtrak. By living the Amtrak values, focusing on our capabilities, and actively embracing and fostering diverse ideas, backgrounds, and perspectives, together we will honor our past and make Amtrak a company of the future.
Summary of Duties
The Manager, Digital and Brand Production & Operations is a strategic and hands-on role responsible for the end-to-end execution of integrated loyalty, partnership and marketing campaigns (primarily on the email channel, among other emerging channels) that drive brand awareness, revenue, and ridership for Amtrak. This role is at the intersection of brand strategy, digital marketing, and project management, ensuring that all campaign elements are produced efficiently, launched on time with quality, and measured and optimized for maximum impact. The ideal candidate is a highly organized, customer experience focused, creative and data-driven professional with a proven track record of managing complex, multi-channel campaigns from concept to completion.
Essential Functions
Campaign Planning and Strategy:

• Collaborate with marketing leadership, brand strategists, and business units to translate business objectives into a comprehensive campaign strategy and tactical plan.

• Support the strategic direction of Amtrak's email program. This includes ad-hoc, recurring and automated or "trigger" campaigns. Gain alignment from key stakeholders across the organization.

• Ensure consistency of messaging and strategy across other channels of communication and that each campaign meets brand guidelines.
• Develop detailed campaign tasks and timelines, ensuring alignment with overall marketing goals and brand guidelines.
• Manage various aspects of the email program, including customer segmentation and audience management, creative review (copy, images), QA testing, approvals management and scheduling.
• Optimize and evolve the email channel to stay on pace with industry trends, new technology, standards and regulations. Continuously audit and evaluate current campaigns for opportunities to improve and automate.
• Work with internal teams and external agencies to define target audiences, messaging, and key performance indicators (KPIs) for each campaign.
• Track email campaign results, analyzing data and providing reports to stakeholders and making recommendations on improvements for future emails

Production and Execution Management:

• Oversee the production of all digital and brand campaign assets, including but not limited to, digital display advertising, email campaigns, website landing pages, and print collateral.

Serve as the primary project manager, coordinating with creative teams, media agencies, analytics specialists, and other cross-functional partners (e.g., Marketing and Advertising, Pricing and Revenue Management, CRM, Digital Design) to ensure flawless execution.
Manage the campaign calendar, ensuring all deadlines are met and that production and launch processes are streamlined and efficient
Campaign Operations and Optimization:
Utilize data from various sources (e.g., Adobe Analytics, Salesforce Marketing Cloud, CRM systems) to monitor real-time email campaign performance and identify opportunities for optimization.
Develop and implement A/B and multivariate testing strategies to improve email campaign effectiveness and gather actionable insights.
Prepare comprehensive email campaign performance reports, including insights and recommendations for future campaigns, and present findings to stakeholders.
Cross-Functional Collaboration and Communication:
Act as the central point of contact for all campaign-related inquiries and updates.
Build and maintain strong relationships with internal and external partners to ensure a unified and collaborative approach to all marketing initiatives.
Communicate campaign plans, progress, and results clearly and effectively to all levels of the organization.
Minimum Qualifications
Bachelor's Degree required OR equivalent combination of training, education and relevant experience may be considered in lieu of a degree
At least 7 years of relevant experience required (some combination of digital marketing, email marketing and loyalty program experience).
Minimum Knowledge, Skills, and Abilities
Experience in the following: implementing integrated marketing plans, database management, direct response marketing programs and outbound email programs.
Proficiency with Salesforce Marketing Cloud or similar enterprise ESP or marketing automation platform.
Proficiency with analytics tools and applications such as Excel or Adobe Analytics
Ability to effectively communicate ideas, proposals and results to leaders and stakeholders.
Excellent project management, organizational, interpersonal and communications skills with the ability to manage multiple projects and priorities in a fast-paced environment.
Proven experience managing end-to-end campaigns across multiple digital and traditional channels.
Preferred Experience, Education or Qualifications
Experience in travel, hospitality or transportation marketing to consumers
Excellent editing, proofreading and written communication skills. Attention to detail is critical for testing, QA of campaigns.
Salesforce Marketing Cloud (SFMC) -knowledge of the entire suite of tools within SFMC including Content, Subscriber Data, Interactions, Automation Studio, Tracking, Reporting, and Admin.
Experience with segmentation analysis and data mining methodologies aimed at acquisition, retention, loyalty marketing.
Knowledge of sales cycle fundamentals and lifecycle communication best practices.
Experience with brand management and brand-focused campaign execution.
Proficiency in content management systems a plus
Understanding of customer data compliance requirements (as set forth by GDPR, CCPA, etc.)
Work Environment
This is a typical professional office environment position.
Washington, DC based
10% Travel
The salary/hourly range is $113,200-$146,664. Pay is based on several factors including but not limited to education, work experience, certifications, internal equity, etc. Depending on an employee's assigned worksite or location, Amtrak may consider a geo-pay differential to be applied to the employee's base salary. Amtrak may offer additional incentive and pay programs to recognize and reward our employees, including a short-term incentive bonus based upon factors such as individual and company performance that is commensurate with the level of the position and/or long-term incentive plan compensation. In addition to your salary, Amtrak offers a comprehensive benefit package that includes health, dental, and vision plans; health savings accounts; wellness programs; flexible spending accounts; 401K retirement plan with employer match; life insurance; short and long term disability insurance; paid time off; back-up care; adoption assistance; surrogacy assistance; reimbursement of education expenses; Public Service Loan Forgiveness eligibility; Railroad Retirement sickness and retirement benefits; and rail pass privileges. Learn more about our benefits offerings .
Requisition ID:165253
Work Arrangement:06-Onsite 4/5 Days for more information about work arrangements at Amtrak.
Relocation Offered:No
Travel Requirements:Up to 25%
You power our progress through your performance.
We want your work at Amtrak to be more than a job. We want your career at Amtrak to be a fulfilling experience where you find challenging work, rewarding opportunities, respect among colleagues, and attractive compensation. Amtrak maintains a culture that values high performance and recognizes individual employee contributions.
Amtrak is committed to a safe workplace free of drugs and alcohol. All Amtrak positions requires a pre-employment background check that includes prior employment verification, a criminal history check and a pre-employment drug screen.
Candidates who test positive for marijuana will be disqualified, regardless of any state or local statute, ordinance, regulation, or other law that legalizes or decriminalizes the use or possession of marijuana, whether for medical, recreational, or other use. Amtrak's pre-employment drug testing program is administered in accordance with DOT regulations and applicable law.
In accordance with DOT regulations (49 CFR 40.25), Amtrak is required to obtain prior drug and alcohol testing records for applicants/employees intending to perform safety-sensitive duties for covered Department of Transportation positions. If an applicant/employee refuses to provide written consent for Amtrak to obtain these records, the individual will not be permitted to perform safety-sensitive functions.
In accordance with federal law governing security checks of covered individuals for providers of public transportation (Title 6 U.S.C. 1143), Amtrak is required to screen applicants for any permanent or interim disqualifying criminal offenses.
Note that any education requirement listed above may be deemed satisfied if you have an equivalent combination of education, training and experience.
Amtrak is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race/color, to include traits historically associated with race, including but not limited to, hair texture and hairstyles such as braids, locks and twists, religion, sex (including pregnancy, childbirth and related conditions, such as lactation), national origin/ethnicity, age, disability (intellectual, mental and physical), veteran status, marital status, ancestry, sexual orientation, gender identity and gender expression, genetic information, citizenship or any other personal characteristics protected by law..
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Skills Required