Job Description

Marketing Specialist

Type - Full Time

Pay - $50,000 - $60,000 per year (based on experience) + PROFIT SHARING

Location - Grand Rapids, MI

Company Overview -

Immaculate Flight is a renowned provider of aircraft appearance and detailing services, committed to delivering unparalleled quality and excellence in every aspect of its operations. With a dedication to exceeding customer expectations, Immaculate Flight has grown to become a trusted partner for aircraft owners, operators, and enthusiasts nationwide.
Immaculate Flight is a company that is built on its values. Our core values are:

• Customer obsession - We are committed to providing our customers with the highest quality aircraft cleaning and detailing services available. We go above and beyond to exceed their expectations.
• Integrity - We are honest and ethical in all of our dealings. We do the right thing, even when it\'s difficult.
• Innovation: We are constantly looking for new and better ways to do things. We are not afraid to challenge the status quo.
• Teamwork - We believe in the power of teamwork. We work together to achieve our goals and we support each other along the way.
• Passion - We are passionate about our work and we are committed to excellence. We take pride in what we do and we show up every day to give it our all.

Our culture is one of teamwork, respect, and continuous learning. We believe in our employees and we invest in their development. We offer a variety of training and development programs to help our employees grow and succeed. We also offer a competitive benefits package and a supportive work environment.

• We have a customer satisfaction rating of 99%. This is a testament to our commitment to providing our customers with the best possible experience.
• We offer our employees a variety of training and development programs, including leadership training, sales training, and technical training. This helps our employees grow and succeed in their careers.
• We have a strong culture of teamwork and collaboration. We encourage our employees to work together to achieve our goals and to support each other along the way.
• We are passionate about our work and we are committed to excellence. We take pride in what we do and we show up every day to give it our all.

If you are looking for a company where you can be proud of your work, where you are valued and respected, and where you have the opportunity to grow and develop, then Immaculate Flight is the place for you.

Job Summary -

As a Marketing Specialist at Immaculate Flight, you will be responsible for crafting and executing marketing campaigns, managing social media, conducting market research, and leveraging your expertise in Hubspot to support our continuous growth. Your creative touch will help create an engaging digital brand presence, translating seamlessly into customer-centered content. Collaborating with internal teams and senior leadership, you will contribute to expanding our brand both internally and externally. Working under the guidance of the Senior Director of Sales and Marketing, you will handle multiple projects simultaneously, including email marketing campaigns, social platform management, conversion optimization, content development, and SEO/paid social initiatives.

Essential Functions -

• Collaborate with the Senior Director to develop the annual marketing strategy, budget, and campaigns for the year.
• Create compelling content across various platforms to position Immaculate Flight as a thought leader in the industry.
• Assist in monitoring and evaluating search results and performance across various channels to maintain and enhance organic rankings, working closely with our digital marketing partner.
• Analyze consumer behavior and website analytics to identify trends, insights, and opportunities for deeper engagement and improvement.
• Analyze and propose modifications to website structure, processes, and content to ensure we achieve best practices and maximize ROI.
• Present marketing strategies for emerging markets, competitors, opportunities, and existing/potential customers.
• Manage internal and external communication, ensuring a consistent, cohesive message across all platforms, from online channels to events, print, and design.
• Develop an in-depth understanding of our offerings to identify profitable business positioning and leverage this knowledge to create curated content.
• Maintain the company\'s brand identity and increase brand awareness through PR, marketing, philanthropy, speaking engagements, white papers, and events to position Immaculate Flight as the industry standard.
• Prepare marketing materials, including templates, collateral, and digital assets.
• Create and manage landing pages within Hubspot and on the website, as well as e-mail campaigns and lead generation programs.
• Manage paid advertising campaigns in collaboration with our digital marketing partner on platforms like Google, Facebook, Instagram, and others to consistently improve ROI and customer conversion.
• Assist in coordinating trade shows, events, and sponsorships, including displays, promotional items, and marketing collateral for specific events and shows.

Required Skills & Behaviors -

• Minimum 4 years of marketing experience.
• Excellent interpersonal, written, and verbal communication skills.
• Ability to work collaboratively across functions to achieve desired results.
• Proficiency in Hubspot, including creating email marketing campaigns, landing page creation, and CRM tools.
• Proactive and self-driven, capable of working independently to launch and advance projects, obtain required information, and meet project deadlines with professionalism, quality assurance, and meticulous attention to detail.
• A strong desire for continuous learning and innovation.
• Efficient, organized, and capable of working both as a team member and independently.
• Familiarity with Google Analytics.
• Background in managing social media for a brand.
• Minimal to no travel required, except for tradeshows, which will be discussed with the marketing specialist if the need arises.
• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at times.
• Ability to travel to the corporate office and industry conferences or events a few times annually for periods of 3-5 days

• Reports directly to the Senior Director, Sales & Marketing

Required Education & Experience -

• Bachelor\xe2\x80\x99s degree in business administration, marketing, sales, communication or related field
• 4+ years of experience in marketing
• Experience using CRM (HubSpot) software
• Google Analytics

Join us at Immaculate Flight and be a part of our exciting journey as we continue to expand and make a mark in the industry. Your expertise and creativity will be key in driving our growth and success. If you are a marketing specialist with a passion for innovation and a desire to make a difference, we encourage you to apply and become a part of our dynamic team.

Benefits -

• The first of the month following 30 days of employment, all full time employees will be eligible for a benefits package that will include Health, Dental, and Vision care
• All full time employees receive $25,000 in Life Insurance on day one at no cost
• All full time employees are offered short and long term disability insurance at no cost
• Paid Time Off (PTO) will begin accruing at hire and can be used starting the first day of hire
• 24 hours of sick pay will be available at hire
• Company matched 401K plan (available after 1 full year of employment)

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT

Immaculate Flight provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Immaculate Flight complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has locations. This policy applies to all terms and conditions of employment, including, but not limited to: the hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Immaculate Flight expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

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Immaculate Flight