Job Description

Position Information

Posting specifications Open to all qualified candidates
Campus Location Duluth
Job Title Marketing Manager
Job Group Staff
Job Summary

The College of St. Scholastica is a transformative place - for students, who are prepared for a life of purpose and for employees, who are encouraged to inspire and serve. As the only private, independent college in northeastern Minnesota, St. Scholastica embraces inclusion so that each and every member of the community feels profoundly welcome.

The Marketing Manager oversees the efficient and effective creation of marketing campaigns, strategies and materials. From start to finish, the Marketing Manager oversees team communication, maintains timelines and assists in evaluating ROI after completion. The Marketing Manager will build and maintain successfully dynamic partnerships with internal stakeholders and external vendors and partners.

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Job Type Full-Time
Indicate specific days and hours to be worked.
Key Results/Responsibilities

• Manages and executes marketing plans and projects to support the strategic direction of the institution
• Coordinates resources, collaboratively establishes project scope and leads the project team to fulfillment
• Tracks the progress of assigned projects and communicates status to stakeholders
• Assists with project quality assurance and upholding brand standards
• Builds collaborative relationships with team members and other departments
• Evaluates the effectiveness of campaign strategies and collaborates with stakeholders on continuous improvement efforts

Knowledge of:

• Building marketing campaigns from strategy to tactics
• Strong writing and multimedia content development skills that will promote engagement and resonate with established recruitment target audiences
• Skilled and able to plan and/or create content for paid digital marketing, as well as social media platforms including Facebook, Instagram, Twitter and TikTok
• Ability to compile and analyze results of marketing programs or initiatives
• Assessing and prioritizing multiple tasks, projects and demands
• Developing effective work teams to meet goals and objectives and provide customer services in the most cost-effective and efficient manner

Skill in:

Commitment to inclusive excellence as an expression of the Benedictine values of The College of St. Scholastica

• Project management best practices
• Marketing principles and practices
• Writing creative briefs
• Developing, measuring and maintaining effective digital marketing initiatives
• Preparing and editing effective written informational and marketing materials
• Creating, planning, implementing and managing a wide range of digital marketing tactics
• Developing effective work teams and motivating individuals to meet goals and objectives and provide customer services in the most cost-effective and efficient manner
• Preparing clear, concise and complete reports, correspondence and other written materials
• Establishing and maintaining effective work relationships with coworkers and students

Required Qualifications

Edcuation
Bachelor\'s Degree in marketing or related field; AND two (2) years of professional experience in marketing; OR an equivalent combination of education, training and experience.

Physical Demands and Working Environment
The physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodation(s) may be made to enable individuals with disabilities to perform the essential functions.

Mobility to work in a typical office setting and use standard office equipment including computers and telephones. Need to be able to work for long periods of time at a computer to enter data, produce reports and receive information. Communicate effectively with internal and external customers in person and through technology.

Preferred Qualifications

• Prior higher education marketing experience
• Experience with analytics and data management and/or CRM database management
• Experience with basic graphic design or photography/videography editing

Special Instructions to Applicants

The College of St. Scholastica offers the following benefits to employees:

Department/Discipline Enrollment Management
Pay Rate Commensurate with Experience
Job Open Date 04/21/2023
Job Close Date
Open Until Filled Yes

Key Results/Responsibilities

EEO Statement

EEO Statement

EEO Statement

The College of St. Scholastica is an affirmative action/equal opportunity employer committed to creating an educational and work environment that is rich in diversity, inclusive and supportive of all students, faculty and staff. We recruit, employ, train, compensate, and promote without regard to race, religion, creed, color, national origin, age, sex, sexual orientation, gender identity, gender expression, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law. To learn more about how St. Scholastica supports diversity and inclusion throughout the College, visit our Inclusive Excellence page.

The College of St. Scholastica