Job Description

Company Description

Monro, Inc.

Monro, Inc. is one of the nation\'s largest auto service companies and major tire retailer. We own and operate more than 1,200 stores in 32 states and our stock trades on the Nasdaq (MNRO). The Monro family of brands includes some the most recognizable names in the industry-Monro Auto Service and Tire Centers, Mr. Tire, Tire Choice, amongst many more regional chains. Our dominance is driven by teammates who strive to provide a five-star experience and deliver consistent value to our guests and shareholders. At Monro, we understand that a 5-star guest experience begins with a 5-star teammate experience. In fact, we\'re currently investing more than $100 million in store improvements, new technology, and career development through our own Monro University training platform.

Destination Monro - Your Career is Here!

Do you have what it takes to shape a better future for yourself and the automotive service industry? Our vision is to be America\'s leading auto and tire centers, trusted by consumers as the best place in our neighborhoods for quality automotive maintenance and repairs. We\'re looking for motivated individuals at every stage in their career who share our vision. Positions are available in our retail locations across our many brands, in field management, and in store operations at our Store Support Center in Rochester, New York. If you like helping others, as much as you like working on cars; if you enjoy being part of a team, solving problems, and building guest relationships, if you value honesty and integrity - we have a Destination for you at Monro. Contact us to learn more. Destination Monro! - Your career is here.



The Marketing Manager is responsible for the development and implementation of paid digital marketing plans, and CRM including the delivery of guest retention and acquisition objectives for assigned Monro brands and geographic regions. Key resource for in bound leads management, calls and appointments. Focus also includes Mix Media Modeling and Marketing analytics. Responsible for identifying key insights to help drive business decision making around marketing spend, category, customer segments, and strategic initiatives. Also provides supplemental support for Reputation management and local listings.

**This role offers a hybrid schedule**

**Compensation: Salary range for this role is $65,000 - $75,000. This role is eligible for additional compensation and incentives. Pay will be determined based on experience level.++

Essential Functions:

• Work with CRM lead on analysis and program design, optimizing investment/ROI and briefing creative.
• Serve as the analytical lead to the marketing team., gathering third party and primary research data & develop actionable marketing plans to drive business goals.
• Focus on invested/paid local, regional, and national media campaigns and coordinate plans with third party vendors.
• Evaluate and define business KPIs and effective ROI; identify actionable opportunities for growth.
• Monitor budget spend and allocation for local campaigns to maximize impact on programs and tactics.
• Strategically optimize ads campaigns\' structure and setup.
• Conduct A/B testing for optimal ad copy and User Experience (UX).
• Manage, track and report tracked phone calls.
• Key contact for vendor to troubleshoot and resolve any issues regarding tracking phone numbers.
• Support teammates in local listing management and reputation management efforts;
• Stays current with industry trends and actively implements changes to Monro\'s campaigns.
• Execute programs in a timely and effective manner to meet Monro\'s financial goals.
• Performs other duties as assigned.

Management Responsibility:

The Marketing Manager is an individual contributor to the team and operates under the general direction of the Director of Marketing

Qualifications

Education and Experience:

• Bachelor\'s Degree in Business, Marketing, Communications, Finance or related field
• Google Ads Certification with a minimum of 3 years of Google Ads experience

Knowledge & Skills:

• Strong understanding of program measurement and ROI.
• Ability in managing vendor relationships in message, brand, etc.
• Ability to lead and direct others.
• Able to work collaboratively with multiple levels of the organization and team members.
• Proven experience maintaining budget and tracking P&L spend.
• Extremely organized with the ability manage initiatives collaboratively as well as independently for multiple priorities and initiatives under minimal supervision with the ability to change focus quickly to meet business needs.
• Proficiency with creative/advertising programs and Microsoft Office products.
• Strong proof-reading and creative vision.
• Excellent verbal and written communication and presentation skills.
• Working knowledge of marketing strategies, concepts and practices.
• Strong background in analytics and proficient to compiling and analyzing qualitative and quantitative data for making insightful recommendations.

Work Environment & Physical Requirements:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, scanners and fax machines. Position requires prolonged periods of sitting/standing at a desk and working on a computer.

Additional Information

Benefits

• Health Insurance
• Dental Insurance
• 401K Retirement Plan with Company Match
• Paid vacation
• Paid Holidays
• Employee Discounts

Your next Destination!

Growth Opportunity:

At Monro we\'re committed to helping our teammates grow their career through the combination of coursework, demonstrating leadership skills and open opportunities. Our teammates receive on-the-job training, company sponsored certifications, as well as course curriculum in Monro University that empowers them to advance to the next level of their careers.

Monro, Inc. is an equal opportunity employer and affords equal opportunity to all applicants for all positions without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Tire Choice Auto Service Centers