Job Description

Summary If you are a Dream-maker, this is the place for you. Together, we will create the real fabric of Gucci. A community of people united by the same passion: breaking new ground in the fashion world and beyond.



Role Mission

The Public Relations (PR) Manager is responsible for editorial coverage (print and digital) of all product categories (men\xe2\x80\x99s, women\xe2\x80\x99s, d\xc3\xa9cor, etc.) and for supporting the Public Relations team and larger Brand Engagement department to achieve the overall positioning and image goals of the brand. The manager works directly with the Gucci America and Worldwide (WW) teams to support the US and Canada markets, and provides daily support to the Director, Public Relations.

Key Accountabilities

• Oversee PR sample trafficking for all categories with national and regional outlets;
• Manage the Men\xe2\x80\x99s Assistant, Women\xe2\x80\x99s Assistant and two Freelance PR Assistants;
• Support Vice President and Director with feature/news story placements and event coverage;
• Execute paid features to highlight seasonal product priorities;
• Create and maintain relationships with editors, stylists, and influencers;
• Coordinate partnerships with local agencies for events and special projects;
• Manage relationships with all local mall marketing contacts to generate seasonal placements on their platforms;
• Oversee monthly DMR print and digital reports as well as recaps of coverage, product launches and events;
• Liaise with WW headquarters on reporting, events, press releases and special initiatives;
• Oversee the fashion show process for all shows including scheduling, show requests, seating, and photography access;
• Manager seasonal sample buys for all teams;
• Proactively outreach to key publications and editors to make sure Gucci is top of mind;
• Update the Director/VP on relevant sample or upcoming credit issues;
• Oversee the day-to-day sample trafficking done by the assistants;
• Create pitches on timely news and proactively outreach to obtain press coverage based on product marketing pushes;
• Liaise with merchandising and eCommerce teams to ensure alignment across men\xe2\x80\x99s and women\xe2\x80\x99s priorities and initiatives;
• Lead store opening communications strategies including national store photography;
• Manage the departmental budget;
• Draft media alerts and press releases for local activations as well as interview responses for executives.

Key Requirements

• Bachelor\xe2\x80\x99s degree and 5-7 years working fashion public relations;
• Highly proficient in Microsoft Word; Excel; Powerpoint: Outlook; DMR; FashionGPS;
• Strong interpersonal and relationship-building skills;
• Strong writing and verbal skills;
• Appreciation and understanding of the luxury fashion industry.

Key Pillars for Ways of Working

• Execute the mission of the role with a Radically Client-Centric mindset;
• Approach activities and relationships with a methodology that promotes Flat, Connected and Fast ways of collaborative working;
• Be Relentlessly Creative and approach challenges with an innovative mindset;
• Demonstrate that Everyone is an Owner through thoughts, actions, and behaviors.

Key Behaviors to Amplify What We Do

Explore
Considerate Thinker

• Sees the big picture and understands how own actions and decisions impact others and the organization as a whole

Solutions Developer

• Actively scans the environment for new approaches, blending different ideas to come with creative yet effective solutions

Deliver
Accountable Achiever

• Actively gets things done, raising the bar for performance, and taking accountability for own actions

Agile Advocate

• Driven by the sense of urgency, promotes change and takes smart risks in pursuit of goals

Connect
Connection Builder

• Builds trust-based relationships across boundaries and encourages collaboration
• Adapts own style to communicate impactfully

People Enabler

• Empowers others by providing autonomy and encouraging self-expression, valuing, and amplifying each person\xe2\x80\x99s uniqueness

Build
Continuous Learner

• Is self-aware, curious to learn and seeks feedback from others to continuously grow, always putting improvement over comfort

Talent Builder

• Provides constructive and on-going feedback, coaches and helps others to achieve their full potential

Work Authorization

• Qualified candidates must have the proper work authorization to work in the United States

Accessibility

Our Gucci community is committed to providing a culture of inclusivity and accessibility in all aspects of the employee life cycle \xe2\x80\x93 starting with the candidate experience. If you are interested in becoming a Gucci Dream-maker and applying for employment and require a reasonable accommodation to assist with any part of the application and/or interview process, please contact us by email at
accessibility.americas@gucci.com .

When contacting us, please provide your contact information, the role you have applied to, and the nature of your accessibility issue. Please only send inquiries concerning requests for reasonable accommodations.

Salary Range \xe2\x80\x93 New York City

For individuals assigned and/or hired to work in New York, GUCCI includes a reasonable estimate of the salary or hourly rate range for this role. This considers the wide range of factors that are considered in making compensation decisions; including but not limited to business or organizational needs, skill sets, experience and training, licensure, and certifications. In addition, where a candidate falls within the disclosed range estimate may be dependent on the applicable geographic differential associated with the location in which the position may be filled.

A reasonable estimate of the current base salary range is $90,000 USD to $100,000 MAX BGT USD.

EOE M/D/F/V

Job Type Regular

Start Date 2023-05-15

Schedule Full time

Organization Gucci America Inc.